Job Description

Title: Area Manager, Franchise Business

Company Name: Apex Footwear Limited

Vacancy: 1

Age: 29 to 32 years

Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:
∎ At least 4 years

Published: 27 Mar 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing

Requirements:

Additional Requirements:
∎ Age 29 to 32 years
∎ At least 2 years in sales role in FMCG, Fashion or relevant industry.
∎ Market research, customer and competitor insights and interpretation.
∎ Fashion forecast/ Trends.
∎ Product Knowledge.
∎ Clear Understanding of financial numbers and ratios and how it impacts in the business.
∎ Knowledge on inventory management.
∎ People management skills.
∎ Negotiation Skills.
∎ Action Oriented & Results Driven·
∎ Collaborates·
∎ Communicates Effectively·
∎ Customer Focus·
∎ Being Resilient·
∎ Instills Trust
∎ At least 2 years in sales role in FMCG, Fashion or relevant industry.
∎ Market research, customer and competitor insights and interpretation.
∎ Fashion forecast/ Trends.
∎ Product Knowledge.
∎ Clear Understanding of financial numbers and ratios and how it impacts in the business.
∎ Knowledge on inventory management.
∎ People management skills.
∎ Negotiation Skills.
∎ Action Oriented & Results Driven·
∎ Collaborates·
∎ Communicates Effectively·
∎ Customer Focus·
∎ Being Resilient·
∎ Instills Trust

Responsibilities & Context:
∎ Ensure sales target achievement by ensuring that the franchise partners are aware of franchise business model i.e Sales operations, store operations, replenishment, sales promotion, liquidation, furniture/fixture/asset management.
∎ Conduct competitor analysis by keeping abreast of market trends in terms of product, price, trend & achieving market share across the area.
∎ New financially strong, reliable franchisee acquisition for sales expansion and ensuring sustainable profitability of the franchisee partners.
∎ Monitor channel sales & marketing activities; implementing effective strategies to maximize secondary sales and monitor product supply, sales and franchisees sales personnel’s proper training for better productivity.
∎ Coordinate with franchisees to assist them for promotional offers pricing, product-mix, assortment, statutory requirements, IT support and store audit.
∎ Monitor franchisees business strategy, analyze stock category wise sales thru and ensure timely availability of stocks at franchise stores through right forecasting.
∎ Execute slow moving stock identification and liquidation plan for each franchisee.
∎ Ensure inventory management through FIFO, aged merchandizing, and damaged products at franchise stores.
∎ Review existing incentive schemes and suggest profit maximizing scheme/ policy improvements
∎ Ensure sales officer are aware of with product, price, Apex policies, incentive schemes, procedures, promotion, statutory requirements and keep them updated whenever is required.
∎ Ensure franchisee stores are equipped with Apex standard in-store experience i.e display, fixture, visual merchandise.
∎ To lead and improvise workflow ensuring maximum productivity both for franchisees, sales team and sales officer.
∎ Proactively forecasting non-performing/ non profitable franchisee partners through weekly and monthly visit and close accordingly where required.
∎ Ensure availability of products to franchisees store for by ensuring on time product distribution as per the plan.
∎ Ensure sales target achievement by ensuring that the franchise partners are aware of franchise business model i.e Sales operations, store operations, replenishment, sales promotion, liquidation, furniture/fixture/asset management.
∎ Conduct competitor analysis by keeping abreast of market trends in terms of product, price, trend & achieving market share across the area.
∎ New financially strong, reliable franchisee acquisition for sales expansion and ensuring sustainable profitability of the franchisee partners.
∎ Monitor channel sales & marketing activities; implementing effective strategies to maximize secondary sales and monitor product supply, sales and franchisees sales personnel’s proper training for better productivity.
∎ Coordinate with franchisees to assist them for promotional offers pricing, product-mix, assortment, statutory requirements, IT support and store audit.
∎ Monitor franchisees business strategy, analyze stock category wise sales thru and ensure timely availability of stocks at franchise stores through right forecasting.
∎ Execute slow moving stock identification and liquidation plan for each franchisee.
∎ Ensure inventory management through FIFO, aged merchandizing, and damaged products at franchise stores.
∎ Review existing incentive schemes and suggest profit maximizing scheme/ policy improvements
∎ Ensure sales officer are aware of with product, price, Apex policies, incentive schemes, procedures, promotion, statutory requirements and keep them updated whenever is required.
∎ Ensure franchisee stores are equipped with Apex standard in-store experience i.e display, fixture, visual merchandise.
∎ To lead and improvise workflow ensuring maximum productivity both for franchisees, sales team and sales officer.
∎ Proactively forecasting non-performing/ non profitable franchisee partners through weekly and monthly visit and close accordingly where required.
∎ Ensure availability of products to franchisees store for by ensuring on time product distribution as per the plan.

Skills & Expertise:

Compensation & Other Benefits:
∎ - Compensation for the role is industry standard and negotiable
∎ - Gratuity Facility
∎ - Contributory Provident fund
∎ - Yearly Salary Review
∎ - Yearly 02 Festival Bonuses
∎ - Life Insurance (Accidental and Hospitalization)
∎ - Discounts in hospitals & diagnostic centers
∎ - Apex Family Discount on Apex products

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Anywhere in Bangladesh

Company Information:
∎ Apex Footwear Limited
∎ House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

Address::
∎ House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 26 Apr 2025

Category: Marketing/Sales