Assistant Manager (Digital Marketing)

Job Description

Title: Assistant Manager (Digital Marketing)

Company Name: Karnaphuli Group

Vacancy: 01

Age: 25 to 40 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ 5 to 7 years
∎ The applicants should have experience in the following business area(s):Group of Companies

Published: 14 May 2025

Education:
∎ Bachelor of Business Administration (BBA), Master of Business Administration (MBA), Bachelor in Engineering (BEngg) in Computer Science & Engineering

Requirements:

Additional Requirements:
∎ Age 25 to 40 years
∎ Solid understanding of various digital marketing channels, tools, and industry best practices.
∎ Excellent project management and organizational skills, capable of handling multiple campaigns simultaneously.
∎ Creative thinker with a strong eye for detail, modern design aesthetics, and branding consistency.
∎ Proficiency in GIF creation, photo editing, video editing, and basic animation, especially for promotional and computer-generated (CG) content.
∎ Ability to collaborate effectively with cross-functional teams including design, development, and sales for cohesive campaign execution.
∎ Highly enthusiastic, self-motivated, and eager to learn and adapt to new digital tools and marketing trends.
∎ Strong communication skills in both Bangla and English. Fluency in English will be considered a plus.

Responsibilities & Context:
∎ Collaborate with the marketing team to develop and implement comprehensive digital strategies aligned with business goals.
∎ Stay updated with industry trends and emerging technologies to recommend innovative digital initiatives.
∎ Evaluate customer research, market conditions, and competitor data to support strategic planning.
∎ Plan and develop integrated marketing campaigns with a clear focus on ROI and brand building.
∎ Plan, execute, and manage digital campaigns across platforms: social media, email, PPC, and display ads.
∎ Track campaign performance, analyze metrics, and make data-driven improvements.
∎ Prepare and present detailed campaign performance reports and insights.
∎ Collaborate with the content team to create engaging digital content tailored for each platform.
∎ Oversee content distribution across channels, including email, website, and social media.
∎ Ensure content consistency and alignment with brand identity and tone.
∎ Develop and execute social media strategies to boost engagement, brand awareness, and community interaction.
∎ Respond promptly to client queries, follow up, and ensure regular updates across all platforms.
∎ Host and manage live broadcasts on social media as needed.
∎ Have a clear understanding of social media community standards and be capable of resolving copyright or policy issues through communication with platform support teams.
∎ Manage and enhance the company’s online presence across digital platforms, ensuring website performance and optimization.
∎ Implement SEO strategies to improve organic search visibility and traffic.
∎ Oversee web analytics tools like Google Analytics and Google Tag Manager for performance tracking.
∎ Use tools like Google Analytics, Google Tag Manager, and other platforms to track KPIs.
∎ Generate and present reports to senior management with actionable insights and recommendations.
∎ Continuously monitor the effectiveness of digital marketing efforts and propose improvements.
∎ Assist the Marketing Manager in planning and optimizing digital marketing budgets.
∎ Monitor spending to ensure efficiency and maximize return on investment (ROI).
∎ Enhanced communication with brand principals and departments, along with improved digital marketing efforts
∎ Digital Strategy Development
∎ Campaign Management
∎ Content Creation & Distribution
∎ Social Media Management
∎ Online Presence Management
∎ Analytics & Reporting
∎ Budget Management
∎ Communication

Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Insurance, Weekly 2 holidays
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ Karnaphuli Group
∎ 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 65 years evolved and grown into a business house of diversified subsidiaries and activities.
Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.
Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.
Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.

Address::
∎ 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 65 years evolved and grown into a business house of diversified subsidiaries and activities.Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 31 May 2025

Category: Design/Creative