Additional Requirements
Qualifications & Requirements:-
Bachelor’s/Master’s degree in Marketing, Business Administration, Economics or related field.
3–5 years of experience in campaign management, CLM, digital marketing, or customer engagement, preferably in Fintech, MFS, PSP, PSO or Telecom.
Strong analytical and data-driven decision-making skills.
Experience in using CRM/CLM tools, campaign management platforms, or data analytics solutions will be an advantage.
Excellent communication, project management, and collaboration skills
Creative mindset with the ability to design engaging customer journeys.
Experience in Figma or similar tools will be a plus.
Ability to work under pressure and deliver within deadlines.
Responsibilities & Context
We are seeking a talented and analytical professional for the role of Customer Lifecycle management (CLM) & Campaign Management. The selected candidate will design and execute effective campaigns, manage customer engagement throughout the lifecycle, and optimize retention, cross-sell, and upsell opportunities. This role is critical in driving customer adoption, loyalty, and growth.
Key Responsibilities:
- Develop and implement customer lifecycle management (CLM) strategies to maximize customer acquisition, activation, retention and reactivation.
- Design and execute customer campaigns across digital and offline channels to promote products, offers and services.
- Work closely with data analytics to segment customers and personalize communication.
- Monitor and analyze campaign performance, ROI, and customer behavior, providing actionable insights.
- Collaborate with technology and marketing teams to ensure alignment with business goals.
- Manage loyalty and engagement initiatives to improve customer satisfaction and reduce churn.
- Ensure compliance with Bangladesh Bank regulations and industry standards in all customer communication and campaigns.