Brand Manager

Job Description

Title: Brand Manager

Company Name: Alin Food Products Limited

Vacancy: Not specific

Job Location: Dhaka (Motijheel)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in Marketing, Business, or related filed. MBA preferred
∎ Degree in Media & Communication will be an added advantages

Experience Requirements:
∎ 6 to 8 year(s)
∎ The applicants should have experience in the following area(s): Activation Management, Brand Communication, Brand Planning/ Development, Brand Promotion
∎ The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Group of Companies, Manufacturing (FMCG)

Job Responsibilities:
∎ Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
∎ Planning and execution of all communications, including online and social media
∎ Assisting with product development, pricing and new product launches as well as developing new business opportunities
∎ Lead creative development to motivate the target audience to "take action" and maintain product branding
∎ Managing the budget for advertising and promotional items
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs
∎ Monitor market trends, research consumer markets and competitors' activities
∎ Manage a team of marketing people working on brand initiatives
∎ Overall responsibility for brand management and to enhance brand awareness, image and equity
∎ Planning publicity strategies and campaigns
∎ Dealing with inquiries from the public, the press, and related organizations
∎ Organizing promotional events such as press conferences, open days, exhibitions, tours and visits
∎ Any other tasks as designated by Head of Marketing, or the Employer

Additional Requirements:
∎ Age at most 40 years
∎ Only males are allowed to apply
∎ Branding/ Marketing of FMCG will get preference
∎ Analytical ability
∎ Good at interpersonal communication
∎ Performance oriented

Salary: Negotiable

Compensation & Other Benefits:
∎ Two Festival bonuses
∎ Yearly Increment
∎ Leave Encashment
∎ Lunch facility
∎ Other admissible benefits as per company policy

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 15 Dec 2022

Company Information:
∎ 30 Nov 2022
∎ Alin Food Products Limited
∎ Address : Bhuiyan Center (2nd & 3rd Floor), 68 Dilkusha C/A, Motijheel, Dhaka-1000.
∎ Web : www.alinfoods.com
∎ Business : Alin Food Products Limited (AFPL) is Food stuff based 100% export oriented company. AFPL contribute to the National Economy by earning foreign currency. On the basis of earning foreign currency in FY 2014-2015, AFPL is listed in Top 7 (Seven) Company out of 255 companies of Bangladesh Agro-Processors Association (BAPA) reported 2016. AFPL is the introducer of ethnic dry food in Middle East, Asia & European market. It has production plant in kingdom of Saudi Arabia and Bangladesh. AFPL is member of Saudi Chamber of Commerce and also Direct Foreign Investor in Kingdom of Saudi Arabia. AFPL is exporting to KSA, UAE, Bahrain, Qatar, Oman, Kuwait, Italy, UK, Malaysia, India, Lebanon, Singapore, Maldives & Jordan etc.

Category: Marketing/Sales

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