Brand Manager
Job Description
Title: Brand Manager
Company Name: Kallol Group of Companies
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor in Business Management degree preferably in marketing or an equal professional
∎ qualification.
Experience Requirements:
∎ At most 8 year(s)
Job Context:
∎ A Joint Venture Company (Kallol and Multinational FMCG company from Japan)
∎ Objective:
∎ Responsible for developing the overall vision for the FMCG Home Care & Personal Care brands and all elements of strategic planning, development and implementation to achieve the required KPIs.
∎ Description:
∎ The Brand Manager will play key role in driving the marketing agenda for Home Care & Personal Care Categories.
Job Responsibilities:
∎ Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
∎ Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
∎ Generate compelling consumer insights to develop winning brand strategies against the competition.
∎ Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
∎ Propose, control, and reconcile budgets for the brand.
∎ Keep eye on the key competitors and market scenario; Media/Promo/In-store/Channels and plan the respective brand strategy to defend and drive the brand to champion.
∎ Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
∎ Monitor and analyze category performance including competitive bench marking.
∎ Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
∎ To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging
∎ Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)
∎ Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities
∎ Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns
∎ To drive brand health and volume on time delivery of New Product Development projects.
∎ Responsible for adherence to company principles and policies
∎ Key Measurement Index:
∎ Achievement of the sales target & implementation of budget set in yearly marketing / brand plan.
∎ Overall profitability of assigned brand vis-a-vis target set.
∎ Other performance indicators ranging from market shares, share of voice, brand awareness etc.
∎ Prudent cost management ranging from product costing and support programs.
∎ Timely execution of various marketing support programs, communications campaigns asper plan.
∎ Creative input of all packaging, advertising & promotions concepts.
∎ Proactive input in business related areas especially in nature of problem solving.
∎ Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit
Additional Requirements:
∎ Age at most 40 years
∎ Both males and females are allowed to apply
∎ Minimum 8 years of experience in Brand Management/Marketing at MNC, large local company
∎ in FMCG industry
∎ High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes
∎ Dynamic, creative, resourceful and result oriented
∎ Strong functional skill, leadership capabilities and strategic mind
∎ Meticulousness, strong sense of urgency
∎ Excellent interpersonal and communication skills
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 23 Aug 2022
Company Information:
∎ 24 Jul 2022
∎ Kallol Group of Companies
∎ Address : 199, Tejgaon Industrial Area, Dhaka - 1208.
∎ Web : www.kallolgroup.com
∎ Business : Manufacturing & Trading of FMCG and Consumer Products
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 23rd Aug 2022
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