Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Safety Source (Ltd)

Vacancy: --

Age: 25 to 35 years

Location: Dhaka (Uttara)

Minimum Salary: Negotiable

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Web Media/Blog

Published: 7 May 2025

Education:
∎ Bachelor of Science (BSc) in Computer Science, Bachelor of Business Administration (BBA) in Service Marketing

Requirements:

Additional Requirements:
∎ Age 25 to 35 years

Responsibilities & Context:
∎ Conduct in-depth keyword research to identify opportunities for content and ranking improvement.
∎ Implement on-page and off-page SEO best practices to boost website visibility and search rankings.
∎ Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
∎ Plan, create, and manage paid campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube, Performance Max), and LinkedIn Ads.
∎ Optimize ad performance based on KPIs (CPC, CTR, ROAS) and generate regular performance reports.
∎ Manage and monitor AdSense accounts and Meta Ad Manager for campaign security and effectiveness.
∎ Monitor key performance metrics (CTR, CPC, CPM, ROAS, conversions) and continuously optimize campaigns.Collaborate with design and content teams to create visually appealing and persuasive ad materials.
∎ Develop campaign funnels for different customer segments (cold, warm, and hot audiences).
∎ Implement remarketing, custom audiences, and lookalike audience strategies for improved ROI.
∎ Track and analyze user behavior using tools like Google Analytics, Facebook Pixel, UTM codes, and Tag Manager.
∎ Develop and execute compelling social media strategies across Facebook, Instagram, WhatsApp, TikTok, and LinkedIn.
∎ Schedule daily posts with creative and targeted captions, tailored especially for the real estate audience.
∎ Collaborate with the graphics and video team to create engaging visuals and motion content.
∎ Create SEO-friendly content for blogs, websites, email campaigns, and social media.
∎ Collaborate on scriptwriting for video content and ensure it aligns with digital strategies.
∎ Execute email marketing initiatives targeting lead generation and customer engagement.
∎ Analyze digital campaign data and website traffic to identify insights and performance improvements.
∎ Use analytics platforms like Google Analytics and social media insights to adjust strategies.Prepare and present performance reports and marketing dashboards
∎ Job Summary: We are seeking a highly self-motivated and skilled SEO & Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have hands-on experience in SEO, paid advertising (Facebook Ads, Google Ads), social media strategy, and data-driven marketing techniques. If you're passionate about driving digital growth and have a strong portfolio of results, we encourage you to apply.
∎ Key Responsibilities:
∎ SEO & Content Optimization
∎ Conduct in-depth keyword research to identify opportunities for content and ranking improvement.
∎ Implement on-page and off-page SEO best practices to boost website visibility and search rankings.
∎ Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
∎ Digital Advertising & Paid Campaigns
∎ Plan, create, and manage paid campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube, Performance Max), and LinkedIn Ads.
∎ Optimize ad performance based on KPIs (CPC, CTR, ROAS) and generate regular performance reports.
∎ Manage and monitor AdSense accounts and Meta Ad Manager for campaign security and effectiveness.
∎ Monitor key performance metrics (CTR, CPC, CPM, ROAS, conversions) and continuously optimize campaigns.Collaborate with design and content teams to create visually appealing and persuasive ad materials.
∎ Develop campaign funnels for different customer segments (cold, warm, and hot audiences).
∎ Implement remarketing, custom audiences, and lookalike audience strategies for improved ROI.
∎ Track and analyze user behavior using tools like Google Analytics, Facebook Pixel, UTM codes, and Tag Manager.
∎ Social Media Marketing (SMM)
∎ Develop and execute compelling social media strategies across Facebook, Instagram, WhatsApp, TikTok, and LinkedIn.
∎ Schedule daily posts with creative and targeted captions, tailored especially for the real estate audience.
∎ Collaborate with the graphics and video team to create engaging visuals and motion content.
∎ Content & Email Marketing
∎ Create SEO-friendly content for blogs, websites, email campaigns, and social media.
∎ Collaborate on scriptwriting for video content and ensure it aligns with digital strategies.
∎ Execute email marketing initiatives targeting lead generation and customer engagement.
∎ Analytics & Reporting
∎ Analyze digital campaign data and website traffic to identify insights and performance improvements.
∎ Use analytics platforms like Google Analytics and social media insights to adjust strategies.Prepare and present performance reports and marketing dashboards
∎

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Uttara)

Apply Procedure:

Email your CV:
∎ Send your CV to the given email info@safetysource.com.bd or Email your CV from My Bdjobs account

Company Information:
∎ Safety Source (Ltd)
∎ House: 27, Road- 01, Sector: 06, Uttara, Dhaka - 1230
∎ www.safetysource.com.bd

Address::
∎ House: 27, Road- 01, Sector: 06, Uttara, Dhaka - 1230
∎ www.safetysource.com.bd

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 22 May 2025

Category: Media/Advertisement/Event Mgt.