Digital Marketing Specialist
Job Description
Title: Digital Marketing Specialist
Company Name: HBD Services
Vacancy: 2
Location: Dhaka
Minimum Salary: Negotiable
Published: 11 Mar 2024
Responsibilities & Context:
∎ Digital Strategy Development: Tailor a digital marketing strategy that aligns with our mission to guide students in their study abroad journey, ensuring it resonates with our target demographic.
∎ Content Creation and Management: Produce and manage compelling content that provides insights into studying abroad, including destination guides, student testimonials, visa processes, and program highlights.
∎ Lead Generation: Utilize digital channels to identify and engage with potential students, providing them with tailored information about study abroad opportunities.
∎ Search Engine Optimization (SEO): Optimize content to rank highly in search results related to study abroad programs, scholarships, and destination advice.
∎ Paid Advertising: Manage Google Adsense and other paid campaigns targeting students and parents interested in international education, focusing on regions aligned with our service offerings.
∎ Social Media Marketing & Social Media Advertising: Develop a strong social media presence on platforms frequented by potential students, sharing engaging content about studying abroad, campus life, and cultural experiences. Execute targeted advertising campaigns on social media, highlighting unique aspects of different study destinations and programs.
∎ Email Marketing: Craft email campaigns to nurture leads, share updates about new programs, visa policies, and success stories of past students.
∎ Analytics and Data Analysis: Analyze campaign performance to understand student engagement patterns and optimize future strategies.
∎ Conversion Rate Optimization (CRO): Implement tactics to convert website visitors into inquiries and applications for study abroad programs.
∎ Online Reputation Management: Monitor and manage our online reputation, ensuring positive reviews and handling any negative feedback professionally.
∎ Marketing Automation: Leverage marketing automation tools to efficiently manage inquiries and follow-up processes.
∎ Budget Management: Allocate and oversee the digital marketing budget to ensure cost-effective strategies with a high return on investment.
∎ Competitor Analysis: Conduct regular analyses of competitors in the study abroad field to stay ahead in market trends and offerings.
∎ Staying Current with Industry Trends: Stay updated with the latest trends in international education and digital marketing, applying these insights to our strategies.
∎ Regular Website Maintenance and Update: Ensure the website is current, functional, and reflects up-to-date information on study abroad programs and destinations.
∎ Creative Ad Design, Video Making, and Graphic Design: Create innovative and appealing advertisements, videos, and graphics that capture the essence of studying abroad, integrating trending concepts to engage our target audience.
∎ Are you ready to embark on a rewarding journey in the education sector? HBD Services is looking for a creative and skilled Digital Marketing Specialist to join our dynamic team. If you're passionate about crafting compelling ideas and have a strong command of English, with a focus on destinations like Canada, the UK, and Australia, we want to hear from you!
∎ Why Choose HBD Services:
∎ At HBD Services, we're dedicated to shaping the educational paths of aspiring students. As a Digital Marketing Specialist, you'll play a vital role in helping students achieve their dreams of studying abroad in Canada, the UK, and Australia.
∎ Location: Regional Office, Dhaka, Bangladesh.
∎ Responsibilities:
∎ Digital Strategy Development: Tailor a digital marketing strategy that aligns with our mission to guide students in their study abroad journey, ensuring it resonates with our target demographic.
∎ Content Creation and Management: Produce and manage compelling content that provides insights into studying abroad, including destination guides, student testimonials, visa processes, and program highlights.
∎ Lead Generation: Utilize digital channels to identify and engage with potential students, providing them with tailored information about study abroad opportunities.
∎ Search Engine Optimization (SEO): Optimize content to rank highly in search results related to study abroad programs, scholarships, and destination advice.
∎ Paid Advertising: Manage Google Adsense and other paid campaigns targeting students and parents interested in international education, focusing on regions aligned with our service offerings.
∎ Social Media Marketing & Social Media Advertising: Develop a strong social media presence on platforms frequented by potential students, sharing engaging content about studying abroad, campus life, and cultural experiences. Execute targeted advertising campaigns on social media, highlighting unique aspects of different study destinations and programs.
∎ Email Marketing: Craft email campaigns to nurture leads, share updates about new programs, visa policies, and success stories of past students.
∎ Analytics and Data Analysis: Analyze campaign performance to understand student engagement patterns and optimize future strategies.
∎ Conversion Rate Optimization (CRO): Implement tactics to convert website visitors into inquiries and applications for study abroad programs.
∎ Online Reputation Management: Monitor and manage our online reputation, ensuring positive reviews and handling any negative feedback professionally.
∎ Marketing Automation: Leverage marketing automation tools to efficiently manage inquiries and follow-up processes.
∎ Budget Management: Allocate and oversee the digital marketing budget to ensure cost-effective strategies with a high return on investment.
∎ Competitor Analysis: Conduct regular analyses of competitors in the study abroad field to stay ahead in market trends and offerings.
∎ Staying Current with Industry Trends: Stay updated with the latest trends in international education and digital marketing, applying these insights to our strategies.
∎ Regular Website Maintenance and Update: Ensure the website is current, functional, and reflects up-to-date information on study abroad programs and destinations.
∎ Creative Ad Design, Video Making, and Graphic Design: Create innovative and appealing advertisements, videos, and graphics that capture the essence of studying abroad, integrating trending concepts to engage our target audience.
Compensation & Other Benefits:
∎ Competitive salary based on your experience and the value you bring to the team.
∎ Performance-based bonuses to reward your achievements.
∎ An inspiring and supportive work environment focused on your growth.
∎ Opportunity to collaborate with industry experts and expand your skill set.
∎ [Additional benefits as per company policy.]
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka
Read Before Apply:
Join us in making a difference in students' lives and be part of a team that empowers them to excel internationally!
Ready to take the next step? Apply today and help shape a brighter future! 🚀
[Drop your CV at [email protected]]
Apply Procedure:
Email your CV:
∎ Send your CV to the given email [email protected]
Company Information:
∎ HBD Services
∎ Standard Center, 7th Floor, 27/1 New Eskaton, Dhaka, Bangladesh
Address::
∎ Standard Center, 7th Floor, 27/1 New Eskaton, Dhaka, Bangladesh
Application Deadline: 10 Apr 2024
Category: Media/Advertisement/Event Mgt.
Source: bdjobs.com
Deadline Expired on 10th Apr 2024
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