Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Kreatech

Vacancy: 2

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline

Experience Requirements:
∎ 2 to 3 year(s)
∎ The applicants should have experience in the following area(s): Digital Marketing (Social Media Marketing), SEO and Digital Marketing
∎ The applicants should have experience in the following business area(s): IT Enabled Service
∎ Freshers are also encouraged to apply.

Job Context:
∎ Strategy Development: Digital marketers create comprehensive marketing strategies that align with the organization`s overall goals. They identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach potential customers.
∎ Content Creation and Management: Creating engaging and relevant content is a key part of digital marketing. This includes writing blog posts, creating videos, designing graphics, and managing social media content. Content should resonate with the target audience and convey the brand`s message.
∎ Search Engine Optimization (SEO): Digital marketers optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.
∎ Social Media Marketing: Managing social media platforms is crucial for building and maintaining brand presence. Digital marketers develop social media strategies, create content calendars, engage with followers, and use paid advertising to reach specific demographics.
∎ Email Marketing: Crafting effective email campaigns helps nurture leads and maintain customer relationships. Digital marketers design email templates, create compelling content, segment email lists, and track campaign performance.
∎ Pay-Per-Click (PPC) Advertising: Digital marketers use platforms like Google Ads and social media ads to create targeted advertising campaigns. They manage budgets, create ad copy, select keywords, and monitor ad performance to ensure a positive return on investment.
∎ Run Ad Campaigns on Google, YouTube and Facebook
∎ Data Analysis and Reporting: Digital marketers analyze data from various sources, such as website analytics, social media insights, and email campaign metrics. They use this data to measure the effectiveness of marketing strategies and make informed decisions to optimize future campaigns.
∎ Conversion Rate Optimization (CRO): Improving the efficiency of digital marketing campaigns is a key focus. Digital marketers identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions.
∎ Marketing Automation: Using tools and platforms, digital marketers automate repetitive tasks such as email scheduling, social media posting, and lead nurturing. This saves time and ensures consistent messaging.

Job Responsibilities:
∎ Develop marketing strategies that align with the organization's business goals
∎ Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
∎ Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Conduct market research and analyze trends to identify new opportunities and improve campaign performance
∎ Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
∎ Stay up-to-date with emerging digital marketing trends and technologies.

Additional Requirements:
∎ Age 18 to 35 years
∎ Both males and females are allowed to apply
∎ Person with disability are encouraged to apply

Salary: Tk. 15000 - 25000 (Monthly)

Compensation & Other Benefits:
∎ Mobile bill, Weekly 2 holidays
∎ Salary Review: Half Yearly
∎ Festival Bonus: 1

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 12 Dec 2023

Company Information:
∎ 13 Nov 2023
∎ Kreatech
∎ Address : Road 4, House 1, Baridhara J Block, Dhaka
∎ Web : www.kreatech.ca
∎ Business : Our young team brings a unique energy and forward-thinking mindset to every project. We`re not afraid to push the boundaries of what`s possible. We believe in crafting tech solutions that not only meet your needs today but also set you up for success tomorrow.

Category: IT/Telecommunication

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