Job Description

Title: Ecommerce Head & Digital Marketing Specialist

Company Name: FORTIS GROUP

Vacancy: --

Location: Dhaka

Salary: Negotiable

Published: 1 Dec 2024

Education:
∎ Bachelor’s degree in Marketing, Business Administration or a related field (MBA preferred).
∎ Bachelor’s degree in Marketing, Business Administration or a related field (MBA preferred).

Requirements:

Responsibilities & Context:
∎ Develop and execute digital marketing campaigns across social media, SEO, PPC, and email marketing to drive traffic and engagement.
∎ Manage the daily operations of Torr’s e-commerce platform, ensuring seamless functionality and an optimized user experience.
∎ Implement strategies to boost website traffic, reduce cart abandonment, and increase conversions.
∎ Collaborate with the design and product teams to ensure timely product launches and alignment with the brand’s identity.
∎ Monitor and analyze performance metrics, generate actionable insights, and prepare detailed reports for senior management.
∎ Define and track digital marketing KPIs such as:
∎ Stay updated on the latest digital marketing trends, tools, and platforms to ensure a competitive edge.
∎ About Torr
∎ Torr is a leading fashion retail brand with a strong presence in Bangladesh and a flagship outlet in Dubai. Known for our trendy, high-quality products, we are committed to delivering an exceptional customer experience. As we expand our e-commerce presence, we are looking for a visionary leader to drive our digital marketing strategies and grow our online sales channels.
∎ Role Overview
∎ We are seeking an experienced e-commerce head & Digital Marketing Specialist to lead our digital transformation. This role focuses on enhancing our online presence, optimizing marketing efforts, and growing Torr’s e-commerce revenue. If you are passionate about digital marketing, data-driven strategies, and scaling e-commerce operations, this is the perfect opportunity for you.
∎ Key Responsibilities
∎ Develop and execute digital marketing campaigns across social media, SEO, PPC, and email marketing to drive traffic and engagement.
∎ Manage the daily operations of Torr’s e-commerce platform, ensuring seamless functionality and an optimized user experience.
∎ Implement strategies to boost website traffic, reduce cart abandonment, and increase conversions.
∎ Collaborate with the design and product teams to ensure timely product launches and alignment with the brand’s identity.
∎ Monitor and analyze performance metrics, generate actionable insights, and prepare detailed reports for senior management.
∎ Define and track digital marketing KPIs such as:
∎ I. Website traffic and unique visitors.
∎ II. Conversion rate and customer acquisition cost (CAC).
∎ III. Return on ad spend (ROAS) and marketing ROI.
∎ IV. Email open rates and click-through rates.
∎ V. Social media engagement and follower growth.
∎ VI. Bounce rate and average session duration.
∎ Stay updated on the latest digital marketing trends, tools, and platforms to ensure a competitive edge.
∎

Compensation & Other Benefits:
∎ The opportunity to lead and shape Torr’s digital marketing and e-commerce growth.
∎ A dynamic work environment with a focus on creativity and innovation.
∎ Competitive salary and performance incentives.
∎ Career advancement opportunities in a growing company.
∎ The opportunity to lead and shape Torr’s digital marketing and e-commerce growth.
∎ A dynamic work environment with a focus on creativity and innovation.
∎ Competitive salary and performance incentives.
∎ Career advancement opportunities in a growing company.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ FORTIS GROUP
∎ Notun Bazar, Boro Beraid, Dhaka-1212, Bangladesh.
∎ Readymade Garments, Textile, Resort, Retail Fashion Brand TORR, Engineering & Real Estate,


Address::
∎ Notun Bazar, Boro Beraid, Dhaka-1212, Bangladesh.
∎ Readymade Garments, Textile, Resort, Retail Fashion Brand TORR, Engineering & Real Estate,

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 31 Dec 2024

Category: IT/Telecommunication