Event Marketing & Communications Manager / Asst. Manager (B2B & Trade Shows)
Job Description
Title: Event Marketing & Communications Manager / Asst. Manager (B2B & Trade Shows)
Company Name: NGICON
Vacancy: 15
Location: Dhaka (DOHS Mirpur), Mymensingh (Mymensingh Sadar)
Salary: Tk. 24000 - 48000 (Monthly)
Experience:
∎ 4 to 8 years
∎ The applicants should have experience in the following business area(s):Event Management, Software Company, IT Enabled Service, Trading or Export/Import, Newspaper/Magazine, Direct Selling/Marketing Service Company, Online Newspaper/ News Portal, Club, Chamber, Business-to-Business (B2B) Software and Services Startup
Published: 4 Apr 2025
Requirements:
Responsibilities & Context:
∎ This role drives **lead generation and brand visibility** for industrial exhibitions, tech summits, and corporate trade shows. Focuses on converting attendees into qualified B2B leads while ensuring sponsor/exhibitor ROI.
∎ Salary: 20,000-50,000
∎ Key Responsibilities:
∎ 1. Strategic Promotion (Pre-Event)
∎ - Develop **omnichannel marketing plans** (LinkedIn, email nurture, industry portals) to attract **(CEO, CFO, CMO, etc.) and top decision-makers (VPs, Directors) who influence high-value B2B purchases. These are strategic participants with budget authority at trade shows/conferences.**
∎ - Craft sponsor-driven content (webinars, whitepapers) to boost exhibitor value
∎ 2. On-Ground Branding (Event Execution)
∎ - Manage exhibition booths, digital displays, and live demos to match company branding
∎ - Coordinate **press briefings and media interviews** for key exhibitors
∎ - Implement **lead capture tools** (QR codes, RFID badges) integrated with CRM
∎ 3. Post-Event Engagement
∎ - Nurture leads via **15-day email/SMS sequences** (30% open rate target)
∎ - Produce **ROI reports** for sponsors (lead quality, engagement metrics)
∎ - Repurpose event content into **case studies/social snippets**
∎ 4. Team & Vendor Management
∎ - Train **brand ambassadors** on product messaging
∎ - Liaise with **AV teams, PR agencies**, and digital platforms
∎ Sample Workflow:
∎ 1. **3 Months Pre-Event:** Launch teaser campaign → Secure 40% early-bird registrations
∎ 2. **1 Month Pre-Event:** Send exhibitor promo kits → Confirm 70% sponsor content
∎ 3. **Post-Event:** Deliver lead report within 5 days → Secure 20% rebookings
∎
∎ Ideal Candidate Profile:
∎ - **Experience:** 4+ years in B2B event marketing in below one or more sectors:
∎ Education & Stationery
∎ Food & Beverage
∎ Health, Hygiene & Personal Care
∎ Agro & Machinery
∎ Banking & Finance
∎ Building & Furniture
∎ Electronics & Appliance
∎ Automobile & Moto
∎ Fashion & Home Lifestyle
∎ Women's Entrepreneur
∎ Tech sectors
∎ - **Skills:** Data-driven storytelling, sponsor management, crisis comms
∎ - Ability to manage travel demands and deliver under strict deadlines.
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Performance bonus, Credit card, Medical allowance, Provident fund, Gratuity
∎ Salary Review: Half Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (DOHS Mirpur), Mymensingh (Mymensingh Sadar)
Company Information:
∎ NGICON
∎ House-343(2nd floor), Avenue-3, Road-5, Mirpur DOHS
Address::
∎ House-343(2nd floor), Avenue-3, Road-5, Mirpur DOHS
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 14 Apr 2025
Category: Media/Advertisement/Event Mgt.
