Executive - Copywriting and Content Management

Job Description

Title: Executive - Copywriting and Content Management

Company Name: Concord Group

Vacancy: 1

Location: Dhaka

Salary: Negotiable

Experience:
∎ 2 to 5 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Newspaper/Magazine, Online Newspaper/ News Portal, Web Media/Blog, Amusement Park

Published: 14 May 2025

Education:
∎ Bachelor/Honors, Masters

Requirements:

Responsibilities & Context:
∎ Develop creative and engaging copy for a variety of marketing materials, including website content, blog posts, social media captions, email newsletters, advertisements, and product descriptions.
∎ Collaborate with marketing, design, and product teams to understand project objectives, target audience preferences, and brand guidelines, ensuring alignment with the brand's voice and tone.
∎ Craft compelling headlines, taglines, and calls-to-action that resonate with target audiences and drive engagement across digital channels.
∎ Optimize content for search engines (SEO) to improve visibility, increase organic traffic, and enhance the brand's online presence.
∎ Manage content calendars and editorial schedules, ensuring timely delivery of content and coordination with marketing campaigns and product launches.
∎ Conduct keyword research and competitive analysis to inform content strategy and identify opportunities for content optimization and differentiation.
∎ Monitor content performance metrics, including website traffic, engagement metrics, conversion rates, and social media metrics, and use insights to refine content strategies and improve performance.
∎ Stay updated on industry trends, best practices, and emerging technologies in copywriting, content marketing, and SEO, and apply insights to drive innovation and continuous improvement.
∎ Collaborate with external content creators, agencies, and freelancers to supplement internal content creation efforts and expand creative capacity as needed.
∎ Uphold brand consistency and integrity across all content touchpoints, ensuring that all copy and content assets reflect the brand's values, messaging, and visual identity.
∎ Develop SEO keyword-based articles for Fantasy Kingdom Complex, Foy’s Lake Complex & Overall Group websites to improve search engine rankings.
∎ Strategize website content for a more clear and concise message to the audience.
∎ Write articles for native (local) advertising in newspapers for brand promotion.
∎ Communicate with agencies for potential collaboration with the brand.
∎ Develop creative and engaging copy for a variety of marketing materials, including website content, blog posts, social media captions, email newsletters, advertisements, and product descriptions.
∎ Collaborate with marketing, design, and product teams to understand project objectives, target audience preferences, and brand guidelines, ensuring alignment with the brand's voice and tone.
∎ Craft compelling headlines, taglines, and calls-to-action that resonate with target audiences and drive engagement across digital channels.
∎ Optimize content for search engines (SEO) to improve visibility, increase organic traffic, and enhance the brand's online presence.
∎ Manage content calendars and editorial schedules, ensuring timely delivery of content and coordination with marketing campaigns and product launches.
∎ Conduct keyword research and competitive analysis to inform content strategy and identify opportunities for content optimization and differentiation.
∎ Monitor content performance metrics, including website traffic, engagement metrics, conversion rates, and social media metrics, and use insights to refine content strategies and improve performance.
∎ Stay updated on industry trends, best practices, and emerging technologies in copywriting, content marketing, and SEO, and apply insights to drive innovation and continuous improvement.
∎ Collaborate with external content creators, agencies, and freelancers to supplement internal content creation efforts and expand creative capacity as needed.
∎ Uphold brand consistency and integrity across all content touchpoints, ensuring that all copy and content assets reflect the brand's values, messaging, and visual identity.
∎ Develop SEO keyword-based articles for Fantasy Kingdom Complex, Foy’s Lake Complex & Overall Group websites to improve search engine rankings.
∎ Strategize website content for a more clear and concise message to the audience.
∎ Write articles for native (local) advertising in newspapers for brand promotion.
∎ Communicate with agencies for potential collaboration with the brand.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance, Weekly 2 holidays, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.
∎ Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ Concord Group
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.

Address::
∎ 43, North C/A, Gulshan-2, Dhaka-1212. Bangladesh.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 12 Jun 2025

Category: Media/Advertisement/Event Mgt.