Head of Advertisement & Marketing (Print & Digital Media)

Job Description

Title: Head of Advertisement & Marketing (Print & Digital Media)

Company Name: A Leading Daily Newspaper

Vacancy: 1

Age: at least 40 years

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ At least 15 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Newspaper/Magazine, Online Newspaper/ News Portal

Published: 24 Apr 2025

Education:
∎ Bachelor of Commerce (BCom) in Marketing, Master of Business Administration (MBA) in Marketing

Requirements:

Additional Requirements:
∎ Age at least 40 years
∎ At least 15 years of experience in Advertisement and Marketing with a proven track record of leadership and success in Print & Digital media.
∎ Strong understanding of advertising and marketing strategies, both traditional and digital.
∎ Experience in media sales and client management.
∎ Excellent leadership, communication and negotiation skills.
∎ Knowledge of digital marketing tools and platforms (SEO, social media, Google Analytics).
∎ Ability to analyze data and derive actionable insights.
∎ Proficiency in both Bengali and English.
∎ Strong analytical, organizational and project management skills.
∎ At least 15 years of experience in Advertisement and Marketing with a proven track record of leadership and success in Print & Digital media.
∎ Strong understanding of advertising and marketing strategies, both traditional and digital.
∎ Experience in media sales and client management.
∎ Excellent leadership, communication and negotiation skills.
∎ Knowledge of digital marketing tools and platforms (SEO, social media, Google Analytics).
∎ Ability to analyze data and derive actionable insights.
∎ Proficiency in both Bengali and English.
∎ Strong analytical, organizational and project management skills.

Responsibilities & Context:
∎ Strategic Planning: Develop and execute comprehensive marketing and advertising strategies to enhance brand visibility and market share.Lead efforts to attract new customers while maintaining a strong relationship with existing clients.
∎ Develop and execute comprehensive marketing and advertising strategies to enhance brand visibility and market share.
∎ Lead efforts to attract new customers while maintaining a strong relationship with existing clients.
∎ Team Leadership:Lead and manage the marketing and advertising team, ensuring alignment with company objectives and fostering a creative, results-driven culture.
∎ Lead and manage the marketing and advertising team, ensuring alignment with company objectives and fostering a creative, results-driven culture.
∎ Advertising Sales:Oversee the advertisement sales team, ensuring sales targets are met and driving growth in both print and digital advertising.
∎ Oversee the advertisement sales team, ensuring sales targets are met and driving growth in both print and digital advertising.
∎ Brand Management:Ensure consistent branding across all platforms (print, digital, social media), maintaining the newspaper’s image as a leading source of information.
∎ Ensure consistent branding across all platforms (print, digital, social media), maintaining the newspaper’s image as a leading source of information.
∎ Campaign Management: Plan, execute and optimize marketing campaigns (traditional and digital) to increase brand awareness and advertising revenue.
∎ Plan, execute and optimize marketing campaigns (traditional and digital) to increase brand awareness and advertising revenue.
∎ Client Relationship Management:Build and maintain strong relationships with key advertisers, agencies and clients. Identify new business opportunities and negotiate advertising contracts.
∎ Build and maintain strong relationships with key advertisers, agencies and clients. Identify new business opportunities and negotiate advertising contracts.
∎ Market Research & Analysis:Conduct market research to understand audience behavior, competitor strategies and advertising trends.Use insights to optimize campaigns and ad products.
∎ Conduct market research to understand audience behavior, competitor strategies and advertising trends.
∎ Use insights to optimize campaigns and ad products.
∎ Budget Management:Develop and manage the marketing and advertising budget, ensuring that funds are allocated effectively and efficiently.
∎ Develop and manage the marketing and advertising budget, ensuring that funds are allocated effectively and efficiently.
∎ Digital Marketing: Lead the digital marketing initiatives to expand online readership and increase ad sales through digital channels, including social media, SEO etc.
∎ Lead the digital marketing initiatives to expand online readership and increase ad sales through digital channels, including social media, SEO etc.
∎ Reporting: Provide regular reports on marketing and advertising performance to senior management, highlighting key metrics, insights and areas for improvement.
∎ Provide regular reports on marketing and advertising performance to senior management, highlighting key metrics, insights and areas for improvement.
∎ We are looking for a dynamic and experienced Head of Advertisement & Marketing to lead and oversee all activities of the department of a flourishing newspaper and a promising digital platform. The position shall remain responsible for building strong client relationships, optimizing marketing campaigns, ensuring consistent branding across all channels and achieving business objectives.
∎
∎ Key Responsibilities:
∎ Strategic Planning:
∎ Develop and execute comprehensive marketing and advertising strategies to enhance brand visibility and market share.
∎ Lead efforts to attract new customers while maintaining a strong relationship with existing clients.
∎ Team Leadership:
∎ Lead and manage the marketing and advertising team, ensuring alignment with company objectives and fostering a creative, results-driven culture.
∎ Advertising Sales:
∎ Oversee the advertisement sales team, ensuring sales targets are met and driving growth in both print and digital advertising.
∎ Brand Management:
∎ Ensure consistent branding across all platforms (print, digital, social media), maintaining the newspaper’s image as a leading source of information.
∎ Campaign Management:
∎ Plan, execute and optimize marketing campaigns (traditional and digital) to increase brand awareness and advertising revenue.
∎ Client Relationship Management:
∎ Build and maintain strong relationships with key advertisers, agencies and clients. Identify new business opportunities and negotiate advertising contracts.
∎ Market Research & Analysis:
∎ Conduct market research to understand audience behavior, competitor strategies and advertising trends.
∎ Use insights to optimize campaigns and ad products.
∎ Budget Management:
∎ Develop and manage the marketing and advertising budget, ensuring that funds are allocated effectively and efficiently.
∎ Digital Marketing:
∎ Lead the digital marketing initiatives to expand online readership and increase ad sales through digital channels, including social media, SEO etc.
∎ Reporting:
∎ Provide regular reports on marketing and advertising performance to senior management, highlighting key metrics, insights and areas for improvement.

Skills & Expertise:

Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ A Leading Daily Newspaper

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 24 May 2025

Category: Media/Advertisement/Event Mgt.