Head of Marketing
Job Description
Title: Head of Marketing
Company Name: A Leading Real Estate Company
Vacancy: 1
Age: 40 to 50 years
Location: Dhaka
Experience:
∎ 15 to 20 years
∎ The applicants should have experience in the following business area(s):Real Estate, Group of Companies
Published: 21 Apr 2025
Requirements:
Additional Requirements:
∎ Age 40 to 50 years
∎ Year of experience 15 to 20 years of which 10-12 year in real estate industry in a leadership role.
∎ BBA/MBA/Masters major in Marketing from very reputed public or private universities.
∎ Year of experience 15 to 20 years of which 10-12 year in real estate industry in a leadership role.
∎ BBA/MBA/Masters major in Marketing from very reputed public or private universities.
Responsibilities & Context:
∎ Design company’s brand strategy & execution plan to enhance brand & product values
∎ Establish the company’s brand image & make it sustainable in the real estate market in Bangladesh & abroad.
∎ Initiate & make strategic partnership with different investors, sponsors & Govt stakeholders in Bangladesh & abroad to onboard new business & investment
∎ Represent the brand at high-level business events, real estate expo, and global forums to build corporate alliances.
∎ Collaborate with internal leadership team to align marketing efforts with corporate growth strategies and expansion goals.
∎ Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
∎ Build on the brand's premium legacy by introducing new narratives that highlight lifestyle, sustainability, innovation, and community.
∎ Highlight Unique Value Proposition that integrated mega township with residential, commercial, retail, lifestyle, and hospitality components.
∎ Real Estate as a Safe Investment Narrative that Emphasize ROI, asset appreciation, and long-term value in premium township investments.
∎ Showcase Success Stories that Feature testimonials or case studies from past or current investors.
∎ Lead loyalty and referral programs to increase customer lifetime value.
∎ Develop community-driven initiatives, events, and partnerships that add value to residents’ lives.
∎ Leverage marketing analytics and digital insights to guide decision-making and campaign optimization.
∎ Drive SEO, SEM, content marketing, social media strategy, and email automation to generate qualified leads.
∎ Ensure 360° marketing campaigns to support new projects, launches, and lifestyle features within the township.
∎ Drive creative and performance marketing initiatives across ATL, BTL, and digital channels.
∎ Mentor a multi-functional marketing team (creative, digital, PR, media).
∎ Collaborate cross-functionally with Sales, Customer Service, Architecture, and Management for alignment.
∎ Manage external agencies, media houses, and technology partners to ensure efficient delivery and ROI.
∎ Set clear KPIs and dashboards for brand visibility, campaign performance, lead flow, and ROI
∎ Manage the marketing budget efficiently while ensuring premium execution quality.
∎ Brand Enhancement & Positioning:
∎ Design company’s brand strategy & execution plan to enhance brand & product values
∎ Establish the company’s brand image & make it sustainable in the real estate market in Bangladesh & abroad.
∎ Initiate & make strategic partnership with different investors, sponsors & Govt stakeholders in Bangladesh & abroad to onboard new business & investment
∎ Represent the brand at high-level business events, real estate expo, and global forums to build corporate alliances.
∎ Collaborate with internal leadership team to align marketing efforts with corporate growth strategies and expansion goals.
∎ Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
∎ Build on the brand's premium legacy by introducing new narratives that highlight lifestyle, sustainability, innovation, and community.
∎ Strategic Brand marketing for Investment Appeal:
∎ Highlight Unique Value Proposition that integrated mega township with residential, commercial, retail, lifestyle, and hospitality components.
∎ Real Estate as a Safe Investment Narrative that Emphasize ROI, asset appreciation, and long-term value in premium township investments.
∎ Showcase Success Stories that Feature testimonials or case studies from past or current investors.
∎ Customer Engagement & Retention:
∎ Lead loyalty and referral programs to increase customer lifetime value.
∎ Develop community-driven initiatives, events, and partnerships that add value to residents’ lives.
∎ Leverage marketing analytics and digital insights to guide decision-making and campaign optimization.
∎ Digital & Data-Driven Marketing:
∎ Drive SEO, SEM, content marketing, social media strategy, and email automation to generate qualified leads.
∎ Campaign Management:
∎ Ensure 360° marketing campaigns to support new projects, launches, and lifestyle features within the township.
∎ Drive creative and performance marketing initiatives across ATL, BTL, and digital channels.
∎ Team Leadership & Collaboration:
∎ Mentor a multi-functional marketing team (creative, digital, PR, media).
∎ Collaborate cross-functionally with Sales, Customer Service, Architecture, and Management for alignment.
∎ Reporting & Budgeting
∎ Manage external agencies, media houses, and technology partners to ensure efficient delivery and ROI.
∎ Set clear KPIs and dashboards for brand visibility, campaign performance, lead flow, and ROI
∎ Manage the marketing budget efficiently while ensuring premium execution quality.
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Performance bonus
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Attractive salary with Frings benefits will be offered for deserving candidates.
∎ Sales Incentive
∎ Attractive salary with Frings benefits will be offered for deserving candidates.
∎ Sales Incentive
Workplace:
∎ Work at office
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka
Company Information:
∎ A Leading Real Estate Company
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 14 May 2025
Category: Marketing/Sales
