Head of Retail Liability Products (FVP-EVP)

Job Description

Title: Head of Retail Liability Products (FVP-EVP)

Company Name: Bank Asia PLC

Vacancy: --

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ At least 12 years
∎ The applicants should have experience in the following business area(s):Banks

Published: 4 May 2025

Education:
∎ Masters

Requirements:

Additional Requirements:
∎ Proven experience of minimum 8 years in Retail Banking.
∎ Extensive experience in retail banking, with a focus on product development and management.
∎ Strong understanding of banking regulations, compliance, and risk management.
∎ Proven track record of successfully launching and managing retail banking products.
∎ Excellent strategic thinking, analytical, and problem-solving skills.
∎ Effective leadership and team management capabilities.
∎ Exceptional communication and interpersonal skills.
∎ No 3rd Class will be accepted.

Responsibilities & Context:
∎ Gain deep understanding of customer experience and identifying demographic needs·
∎ Conceptualize new product ideas with value proposition to cater the changing customer needs maintaining strict compliance to regulatory guidelines·
∎ Prepare relevant liability Product Promotion Guide (PPGs) in close coordination with the business units/ divisions·
∎ Design new liability product/re-design existing products with cross-selling strategies for targeted customers and get it approved from the top Management/ Board·
∎ Manage all aspects of products life cycle and evaluate promotional plans to ensure that they are consistent with approved product line strategy·
∎ Daily, weekly, monthly, quarterly reporting to top management on product wise business tracking and profitability with target ·
∎ Take pro-active measures through training & other means to Business Development Managers (BDM)/AROs/ colleagues in order to build awareness and understanding of the products.
∎ JOB RESPONSIBILITIES:
∎ Gain deep understanding of customer experience and identifying demographic needs·
∎ Conceptualize new product ideas with value proposition to cater the changing customer needs maintaining strict compliance to regulatory guidelines·
∎ Prepare relevant liability Product Promotion Guide (PPGs) in close coordination with the business units/ divisions·
∎ Design new liability product/re-design existing products with cross-selling strategies for targeted customers and get it approved from the top Management/ Board·
∎ Manage all aspects of products life cycle and evaluate promotional plans to ensure that they are consistent with approved product line strategy·
∎ Daily, weekly, monthly, quarterly reporting to top management on product wise business tracking and profitability with target ·
∎ Take pro-active measures through training & other means to Business Development Managers (BDM)/AROs/ colleagues in order to build awareness and understanding of the products.

Skills & Expertise:

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Job Highlights:
∎ Responsible for overseeing the existing and new retail liability product lines (CASA, FDR, Scheme deposit etc.) starting from the initial concept building to distribution/overall sales including marketing.

Read Before Apply:

Candidates possessing the requisite skills and qualifications should feel free to apply online through bdjobs.com by May 15, 2025.

Only shortlisted candidates will be called for interview. Bank Asia reserves the right to accept or reject any application without assigning any reason whatsoever.

Bank Asia is an equal opportunity employer.

Attractive remuneration will be offered to the deserving candidates as per Bank’s policies.