Hospital Marketing Executive

Job Description

Title: Hospital Marketing Executive

Company Name: HARD GROUP

Vacancy: 15

Location: Dhaka (Uttara Sector 6)

Minimum Salary: Negotiable

Experience:
∎ At least 4 years
∎ The applicants should have experience in the following business area(s):NGO, Hospital, Agro based firms (incl. Agro Processing/Seed/GM), Research Organization, Fisheries, Hatchery

Published: 1 Feb 2025

Education:
∎ HSC

Requirements:

Responsibilities & Context:
∎ Marketing Strategy Development Brand Management
∎ Manage and enhance the hospital’s brand identity and reputation in the community.
∎ Oversee all branding materials, ensuring consistency across digital, print, and media channels.
∎ Implement strategies to strengthen brand recognition and loyalty.
∎ Digital Marketing & Social Media Create and execute digital marketing campaigns, including SEO, SEM, and email marketing to increase online visibility.
∎ Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and engage with the online community
∎ .Monitor analytics to assess the effectiveness of digital campaigns and make adjustments for improvement.
∎ Content Creation & Promotion: Develop and manage content for the hospital's website, blogs, newsletters, and social media
∎ .Coordinate with healthcare professionals to create educational content (e.g., articles, videos, infographics) for patient engagement and information.
∎ Patient Engagement & Outreach Coordinate events, seminars, and webinars for patient education and hospital awareness.
∎ Develop partnerships with local organizations, businesses, and influencers to expand the hospital's reach.
∎ Establish and maintain strong relationships with physicians, patients, and healthcare providers to promote hospital services.
∎ Advertising & Campaign Management Oversee traditional and digital advertising efforts, including TV, radio, print media, and online ads
∎ Plan and manage advertising campaigns to promote hospital services, specializations, and health programs.
∎ Monitor and optimize the effectiveness of advertising campaigns, ensuring they meet KPIs and ROI goals.
∎ Market Research & Analysis Conduct market research to understand patient needs, preferences, and trends in healthcare.
∎ Gather feedback from patients, caregivers, and staff to assess patient satisfaction and improve marketing efforts.
∎ Analyze the success of marketing campaigns and adjust strategies based on data and feedback.
∎ Public Relations & Community Relations:
∎ Build and maintain relationships with local media to gain positive coverage for the hospital.
∎ Create press releases, media kits, and manage public relations activities to promote hospital achievements, services, and community involvement.
∎ Represent the hospital at community events and health fairs to increase brand visibility.
∎ Reporting & Budget Management Track and report on the performance of marketing campaigns, including leads generated, patient conversion rates, and digital metrics.
∎ Manage the marketing budget, ensuring that resources are allocated efficiently to achieve the best results.
∎ Marketing Strategy Development Brand Management
∎ Manage and enhance the hospital’s brand identity and reputation in the community.
∎ Oversee all branding materials, ensuring consistency across digital, print, and media channels.
∎ Implement strategies to strengthen brand recognition and loyalty.
∎ Digital Marketing & Social Media Create and execute digital marketing campaigns, including SEO, SEM, and email marketing to increase online visibility.
∎ Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and engage with the online community
∎ .Monitor analytics to assess the effectiveness of digital campaigns and make adjustments for improvement.
∎ Content Creation & Promotion: Develop and manage content for the hospital's website, blogs, newsletters, and social media
∎ .Coordinate with healthcare professionals to create educational content (e.g., articles, videos, infographics) for patient engagement and information.
∎ Patient Engagement & Outreach Coordinate events, seminars, and webinars for patient education and hospital awareness.
∎ Develop partnerships with local organizations, businesses, and influencers to expand the hospital's reach.
∎ Establish and maintain strong relationships with physicians, patients, and healthcare providers to promote hospital services.
∎ Advertising & Campaign Management Oversee traditional and digital advertising efforts, including TV, radio, print media, and online ads
∎ Plan and manage advertising campaigns to promote hospital services, specializations, and health programs.
∎ Monitor and optimize the effectiveness of advertising campaigns, ensuring they meet KPIs and ROI goals.
∎ Market Research & Analysis Conduct market research to understand patient needs, preferences, and trends in healthcare.
∎ Gather feedback from patients, caregivers, and staff to assess patient satisfaction and improve marketing efforts.
∎ Analyze the success of marketing campaigns and adjust strategies based on data and feedback.
∎ Public Relations & Community Relations:
∎ Build and maintain relationships with local media to gain positive coverage for the hospital.
∎ Create press releases, media kits, and manage public relations activities to promote hospital achievements, services, and community involvement.
∎ Represent the hospital at community events and health fairs to increase brand visibility.
∎ Reporting & Budget Management Track and report on the performance of marketing campaigns, including leads generated, patient conversion rates, and digital metrics.
∎ Manage the marketing budget, ensuring that resources are allocated efficiently to achieve the best results.

Skills & Expertise:

Employment Status: Full Time

Job Location: Dhaka (Uttara Sector 6)

Company Information:
∎ HARD GROUP
∎ Corporate Office : HARD House,(Corporate Office), House-04, Road-6/B, Sector-12, Uttara, Dhaka-1230
∎ Humanitarian Aid for Rural Development (H.A.R.D.) Society Group is an NGO committed to improving the lives of those in poverty through opportunities that empower the poor, eradicate illiteracy, and establish communities of character.

Company Location : Bangladesh Aquaculture Research Center (BARC) Ltd.
Barangail , Mohadevpur, Shibalaya,Manikganj
web : barcfish.com

Address::
∎ Corporate Office : HARD House,(Corporate Office), House-04, Road-6/B, Sector-12, Uttara, Dhaka-1230
∎ Humanitarian Aid for Rural Development (H.A.R.D.) Society Group is an NGO committed to improving the lives of those in poverty through opportunities that empower the poor, eradicate illiteracy, and establish communities of character.Company Location : Bangladesh Aquaculture Research Center (BARC) Ltd.Barangail , Mohadevpur, Shibalaya,Manikganjweb : barcfish.com

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 3 Mar 2025

Category: Marketing/Sales