Manager/Deputy General Manager, Brand Strategy & Planning
Job Description
Title: Manager/Deputy General Manager, Brand Strategy & Planning
Company Name: bKash Ltd.
Vacancy: 1
Location: Dhaka
Salary: Negotiable
Experience:
∎ 5 to 8 years
∎ The applicants should have experience in the following business area(s):Banks, Telecommunication, Software Company, IT Enabled Service, Financial Technology (Fintech) Startup
Published: 27 Mar 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Minimum 03 years of experience in Brand Strategy, Strategy consulting, or Brand Management will be prioritized
∎ Strategic thinker who identifies long-term opportunities and trends
∎ Project management experience, with a solid understanding of project management principles and techniques
∎ Excellent communication and collaboration abilities for effective teamwork
∎ Ability to prioritize tasks and manage time efficiently in a fast-paced environment
∎ Strong attention to detail and commitment to delivering high-quality results
∎ Minimum 03 years of experience in Brand Strategy, Strategy consulting, or Brand Management will be prioritized
∎ Strategic thinker who identifies long-term opportunities and trends
∎ Project management experience, with a solid understanding of project management principles and techniques
∎ Excellent communication and collaboration abilities for effective teamwork
∎ Ability to prioritize tasks and manage time efficiently in a fast-paced environment
∎ Strong attention to detail and commitment to delivering high-quality results
Responsibilities & Context:
∎ Support in the development of Masterbrand strategy and capabilities (including digital blueprint, media strategy, social mission)
∎ Lead the development of media thought leadership in terms of brand communication and portfolio management
∎ Lead the crafting of brand purpose and the brand architecture
∎ Yearly brand communication idea based on consumer insight
∎ Be the custodian of brand health tracking and cooperate with the research team for consumer insight-driven brand activities
∎ Lead the issues & opportunity sessions to land in sharp JTBDs for the category teams to devise category activities around that
∎ Develop and lead the market development model for the nascent products/services
∎ Ensure the application of data-driven, insight-led, and digitally savvy strategic advice
∎ Know the way around research, from both a quantitative and qualitative perspective
∎ Partner closely with counterparts in Creative, inspiring fresh, original ideas that are rooted in culture, and in human and business insight
∎ Infuse brand, digital, social, comms, and data expertise into the briefing process to keep the brand at the forefront of culture
∎ Coordinating the activity plan across all categories
∎ Closely monitor category performances and suggest necessary course corrections
∎ Derive actionable insight from syndicated research, i.e., NMS, BHT, etc
∎ Lead discussions around the change in the media landscape and set media strategy for products
∎ Lead the creation of brand and product engagement platforms
∎ Support in the development of Masterbrand strategy and capabilities (including digital blueprint, media strategy, social mission)
∎ Lead the development of media thought leadership in terms of brand communication and portfolio management
∎ Lead the crafting of brand purpose and the brand architecture
∎ Yearly brand communication idea based on consumer insight
∎ Be the custodian of brand health tracking and cooperate with the research team for consumer insight-driven brand activities
∎ Lead the issues & opportunity sessions to land in sharp JTBDs for the category teams to devise category activities around that
∎ Develop and lead the market development model for the nascent products/services
∎ Ensure the application of data-driven, insight-led, and digitally savvy strategic advice
∎ Know the way around research, from both a quantitative and qualitative perspective
∎ Partner closely with counterparts in Creative, inspiring fresh, original ideas that are rooted in culture, and in human and business insight
∎ Infuse brand, digital, social, comms, and data expertise into the briefing process to keep the brand at the forefront of culture
∎ Coordinating the activity plan across all categories
∎ Closely monitor category performances and suggest necessary course corrections
∎ Derive actionable insight from syndicated research, i.e., NMS, BHT, etc
∎ Lead discussions around the change in the media landscape and set media strategy for products
∎ Lead the creation of brand and product engagement platforms
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 10 Apr 2025
Category: Marketing/Sales
