Job Description

Title: Manager/DGM- Copy-Creative, Brand, Marketing

Company Name: bKash Ltd.

Vacancy: 1

Location: Dhaka

Salary: Negotiable

Experience:
∎ 6 to 8 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Market Research Firms, Financial Technology (Fintech) Startup

Published: 11 Feb 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing

Requirements:

Additional Requirements:
∎ Strong understanding of marketing communication principles and brand storytelling
∎ Proven ability to craft clear, persuasive, and original copy across various media
∎ Experience in creative production (film, photography, and advertising campaigns)
∎ Proficiency in SEO writing and content development for websites, blogs, and digital platforms
∎ Excellent communication and presentation skills with the ability to engage stakeholders at all levels
∎ A keen eye for detail and the ability to perform under tight deadlines in a fast-paced environment
∎ Strong understanding of marketing communication principles and brand storytelling
∎ Proven ability to craft clear, persuasive, and original copy across various media
∎ Experience in creative production (film, photography, and advertising campaigns)
∎ Proficiency in SEO writing and content development for websites, blogs, and digital platforms
∎ Excellent communication and presentation skills with the ability to engage stakeholders at all levels
∎ A keen eye for detail and the ability to perform under tight deadlines in a fast-paced environment

Responsibilities & Context:
∎ Develop engaging, persuasive, and brand-aligned copy for campaigns, projects, and services across multiple platforms
∎ Craft appealing and inspiring content that attracts and engages consumers throughout their journey with bKash
∎ Ensure brand consistency across all copy deliverables by conducting creative reviews and refining messaging
∎ Research and monitor market trends, competitor strategies and consumer behavior to keep our brand communication fresh and innovative
∎ Present copy concepts to stakeholders with clear rationale and recommendations, ensuring alignment with marketing goals
∎ Advocate for best practices in copywriting, tone of voice, and brand storytelling
∎ Write compelling content for app, website, blog articles, and SEO-driven content to enhance digital presence
∎ Continuously optimize copy based on data, insights, and user engagement trends
∎ Stay updated on the latest trends in digital communication and content marketing
∎ Understand business needs and collaborate with the digital key briefers and partners, and Marketing teams to create effective copywriting solutions

Skills & Expertise:

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service

Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 23 Feb 2025

Category: Marketing/Sales