Senior Manager, BTL Marketing
Job Description
Title: Senior Manager, BTL Marketing
Company Name: Progoti Systems Ltd.
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA)
Experience Requirements:
∎ 5 to 8 year(s)
∎ The applicants should have experience in the following area(s):
BTL Marketing, Campaign Management
Job Context:
∎ Responsible for supporting the business rollout across the regions, by managing both the commercial go to market planning and campaign execution including tactical and strategic campaigns
∎ Leveraging BTL channels to drive market penetration within new areas, by delivering demand & sales targets
∎ Analyze consumer insights and plan accordingly to reach customer with aligned messaging
∎ Create event, activation plans with detailed timeline that guide the entire marketing team through the complete process of executing of specific campaigns
Job Responsibilities:
∎ Drive awareness and engagement through BTL marketing activation across the country
∎ Keep the message consistency across all channels of BTL marketing
∎ Maximize conversion ratio as industry standard in close collaboration with Sales & Distribution team
∎ Ensure both direct and indirect contact of the customers in all BTL execution
∎ Work to engage people with relevant sponsorship events with maximum footfall count and conversion
∎ Efficiency through activation with CPC as per industry standard
∎ Manage all stakeholders event, especially employee event and engagement programs, coordination of all marketing activities including gift and budget management
∎ Analyze performance success of ongoing campaigns
∎ Manage all external agencies to bring result in executions
Additional Requirements:
∎ Age 30 to 35 years
∎ Both males and females are allowed to apply
∎ Good analytical and entertaining skills
∎ Good knowledge of IT, MS Office Suite
∎ Leadership, people and stakeholder management skills
∎ Cultivates relationships and Networks
∎ Good communication, verbal & written in English and Bangla
∎ Willingness to manage big teams, agencies and vendors
∎ Strategy development and analytical skills and excellent presentation skills
∎ Must be confident enough to represent the company in front of large audience or in media
∎ Ability to work in a team and cross functionally, and to work under pressure
∎ Customer Focus
∎ Result Oriented
∎ Integrity
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Weekly 2 holidays
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Pick and Drop Service
Application Deadline: November 10, 2019
Company Information:
∎ Progoti Systems Ltd.
∎ Address : Khawaja Palace, 4F, 76/B, Road 11, Banani, Dhaka 1213
∎ Web : www.surecash.net
∎ Business : SureCash is a leading fintech company in Bangladesh. Since launching its services in 2014, SureCash has created an open payment network in partnership with 5 banks, 1000+ payment partners and more than 165,000 retailers in Bangladesh. It has developed its own proprietary technology and software development team that enables it to customize its solutions for payment partners. Customers can make and receive payments from government or businesses, pay school and college fees, pay utility bills, make ecommerce transactions, and make person-to-person (P2P) transfers.
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 10th Nov 2019
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