SEO & Digital Marketing Specialist

Job Description

Title: SEO & Digital Marketing Specialist

Company Name: Platinum Group

Vacancy: --

Location: Dhaka

Experience:
∎ 2 to 4 years

Published: 7 Jan 2025

Education:
∎ Bachelor’s degree in Marketing, CSE, IT, or a related field (preferred).
∎ Certifications in SEO, Google Analytics, or digital marketing (e.g., HubSpot, SEMrush) will be a added advantage.
∎ Bachelor’s degree in Marketing, CSE, IT, or a related field (preferred).
∎ Certifications in SEO, Google Analytics, or digital marketing (e.g., HubSpot, SEMrush) will be a added advantage.

Requirements:

Additional Requirements:
∎ Expertise in Google Workspace (Google Ads, Google Analytics, Search Console).
∎ Knowledge of social media advertising and email marketing platforms.
∎ Strong analytical and problem-solving skills.
∎ Excellent communication and project management abilities.
∎ Familiarity with basic HTML, CSS, and WordPress is an advantage.
∎ Proven track record of successful SEO campaigns and digital marketing initiatives.
∎ Skills
∎ Expertise in Google Workspace (Google Ads, Google Analytics, Search Console).
∎ Knowledge of social media advertising and email marketing platforms.
∎ Strong analytical and problem-solving skills.
∎ Excellent communication and project management abilities.
∎ Familiarity with basic HTML, CSS, and WordPress is an advantage.
∎ Proven track record of successful SEO campaigns and digital marketing initiatives.

Responsibilities & Context:
∎ Conduct keyword research to identify high-value search terms relevant to business goals.
∎ Optimize website content, meta tags, and URL structures to improve organic search rankings.
∎ Perform technical SEO audits and resolve issues such as crawl errors, site speed, and mobile usability.
∎ Develop and execute link-building strategies to improve domain authority.
∎ Track and analyze website performance using SEO tools.
∎ Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
∎ Collaborate with content creators to develop engaging, SEO-friendly content that aligns with marketing goals.
∎ Manage pay-per-click (PPC) advertising campaigns to drive targeted traffic and maximize ROI.
∎ Implement email marketing campaigns and analyze their effectiveness.
∎ Leverage social media platforms for brand promotion and audience engagement.
∎ Use analytics tools (Google Analytics, Google Tag Manager) to measure the success of SEO and digital marketing efforts.
∎ Provide regular performance reports, highlighting trends, insights, and recommendations.
∎ Monitor key performance indicators (KPIs) such as traffic, conversion rates, and engagement metrics.
∎ Work closely with the design and content teams to create visually appealing and optimized digital assets.
∎ Stay up-to-date with the latest industry trends, algorithm changes, and emerging digital tools.
∎ Identify opportunities to integrate innovative technologies and approaches into campaigns.
∎ Job Summary: We are seeking an experienced and innovative SEO & Digital Marketing Specialist to enhance our online presence and drive measurable growth. The ideal candidate will possess a deep understanding of search engine optimization (SEO) techniques and digital marketing strategies. This role involves managing SEO campaigns, creating data-driven digital marketing strategies, and implementing initiatives to boost brand awareness, engagement, and lead generation.
∎ Department: Branding & Digital Marketing
∎ Job Description
∎ Search Engine Optimization (SEO)
∎ Conduct keyword research to identify high-value search terms relevant to business goals.
∎ Optimize website content, meta tags, and URL structures to improve organic search rankings.
∎ Perform technical SEO audits and resolve issues such as crawl errors, site speed, and mobile usability.
∎ Develop and execute link-building strategies to improve domain authority.
∎ Track and analyze website performance using SEO tools.
∎ Digital Marketing Strategy
∎ Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
∎ Collaborate with content creators to develop engaging, SEO-friendly content that aligns with marketing goals.
∎ Manage pay-per-click (PPC) advertising campaigns to drive targeted traffic and maximize ROI.
∎ Implement email marketing campaigns and analyze their effectiveness.
∎ Leverage social media platforms for brand promotion and audience engagement.
∎ Data Analysis and Reporting
∎ Use analytics tools (Google Analytics, Google Tag Manager) to measure the success of SEO and digital marketing efforts.
∎ Provide regular performance reports, highlighting trends, insights, and recommendations.
∎ Monitor key performance indicators (KPIs) such as traffic, conversion rates, and engagement metrics.
∎ Collaboration and Innovation
∎ Work closely with the design and content teams to create visually appealing and optimized digital assets.
∎ Stay up-to-date with the latest industry trends, algorithm changes, and emerging digital tools.
∎ Identify opportunities to integrate innovative technologies and approaches into campaigns.

Skills & Expertise:

Compensation & Other Benefits:
∎ Attractive Incentive package
∎ Corporate Outfit Allowance
∎ Welfare Fund
∎ Medical Assistance
∎ Marriage Allowance
∎ Child Birth Allowance
∎ Salary Review: Yearly
∎ 2 Festival Bonus
∎ Performance based career progression opportunity
∎ Salary: Attractive & market Competitive Salary & Benefit packages are waiting for well deserving candidates.
∎ Other benefits:
∎ Attractive Incentive package
∎ Corporate Outfit Allowance
∎ Welfare Fund
∎ Medical Assistance
∎ Marriage Allowance
∎ Child Birth Allowance
∎ Salary Review: Yearly
∎ 2 Festival Bonus
∎ Performance based career progression opportunity

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

Interested candidates are encouraged to send their updated resume via career@platinumgroup.com.bd

Please mention applied position name in the subject line.