Sr. Executive, Brand & Communication

Job Description

Title: Sr. Executive, Brand & Communication

Company Name: Global Pathway Experts Limited

Vacancy: 1

Location: Dhaka (Gulshan)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Travel Agent, Coaching Center

Published: 24 Apr 2025

Education:
∎ Bachelor of Commerce (BCom) in Marketing, Master of Commerce (MCom) in Marketing
∎ Bachelor’s or Master’s degree in Marketing, Media Communication, Business, or a related field.
∎ Bachelor’s or Master’s degree in Marketing, Media Communication, Business, or a related field.

Requirements:

Additional Requirements:
∎ Expertise in brand planning, content creation, campaign management, and education-focused communication.
∎ Excellent command of English (Written & Spoken).
∎ Strong ability to manage multiple creative projects and communicate across departments.
∎ Experience in handling PR, influencer outreach, and event-based communication.
∎ Team leadership, budgeting, and deadline management.
∎ A growth mindset, with energy, creativity, and initiative at the core of your approach.
∎ At least 3 years of experience in brand, PR, or marketing roles—preferably in education, agency, or youth-focused sectors.
∎ Proficient in MS Office, Canva, Google Workspace, and familiar with basic design and video production workflows.
∎ A portfolio or campaign examples will be considered an asset.
∎ Expertise in brand planning, content creation, campaign management, and education-focused communication.
∎ Excellent command of English (Written & Spoken).
∎ Strong ability to manage multiple creative projects and communicate across departments.
∎ Experience in handling PR, influencer outreach, and event-based communication.
∎ Team leadership, budgeting, and deadline management.
∎ A growth mindset, with energy, creativity, and initiative at the core of your approach.
∎ At least 3 years of experience in brand, PR, or marketing roles—preferably in education, agency, or youth-focused sectors.
∎ Proficient in MS Office, Canva, Google Workspace, and familiar with basic design and video production workflows.
∎ A portfolio or campaign examples will be considered an asset.

Responsibilities & Context:
∎ Plan and manage branding, awareness, and student conversion campaigns across all platforms (social media, web, in-store, and events).
∎ Execute timely promotion campaigns aligned with seasonal academic intakes (e.g. May, September, January).
∎ Collaborate with content writers, designers, and video teams for compelling daily content and creatives tailored for the education sector.
∎ Develop scripts and creative briefs for weekly student success stories, application tips, OVCs/TVCs, and informative content.
∎ Ensure visual consistency across all touchpoints including offices, partner schools, job fairs, and student seminars.
∎ Track development and timely delivery of posters, banners, digital backdrops, and educational flyers.
∎ Support branding during university visits, expos, and counseling events to enhance student experience.
∎ Maintain strong PR relationships with media houses, education journalists, and online education portals.
∎ Draft and circulate press releases for key announcements such as partner university collaborations, scholarship launches, or intake milestones.
∎ Identify, onboard, and manage student influencers, alumni, and social media ambassadors to promote brand trust and visibility.
∎ Monitor and measure influencer performance and campaign reach based on lead conversions.
∎ Monitor competitors in the education consultancy space to identify trends, digital tactics, and outreach models.
∎ Work with the counselling and business development teams to understand campaign impact on student inquiries and application numbers.
∎ Analyze past campaign performance and use insights to improve future strategies.
∎ Develop and manage the monthly marketing calendar tied to global university intakes and admission deadlines.
∎ Monitor promotional spend vs. budget and prepare detailed monthly reports.
∎ Assist in formulating the annual marketing plan, aligning with brand growth, student acquisition goals, and university events.
∎ Oversee digital communication across platforms like Facebook, Instagram, YouTube, and LinkedIn.
∎ Coordinate with media agencies, freelance videographers, and content creators for timely delivery and campaign alignment.
∎ Identify online media buying opportunities, ad placements, and giveaway strategies to boost reach among students.
∎ Be part of a dynamic, mission- driven study abroad consultancy.
∎ Work in a professional and student-friendly environment in the heart of Gulshan.
∎ Opportunity for career growth in international education and training.
∎ Office Hour : 10:00 AM to 6:30 PM (Usual)
∎ Working Days : Saturday to Thursday
∎ Company Overview:
∎ Global Pathway Experts Limited (GPEL) is a premier education consultancy empowering student worldwide to achieve their academic dreams. With direct partnerships with top-tier universities and colleges, we streamline admissions by securing offer letters and Confirmation of Enrollment (COE) faster. Our mission is to transform aspirations into global educational opportunities.
∎ Job Summary
∎ We are looking for an energetic, proactive, and growth-driven individual to join our team as a Senior Executive – Brand and Communications. This role is essential in shaping the public image of GPEL, building student trust, and driving traffic through impactful campaigns, PR efforts etc. You’ll work across departments to ensure brand consistency and help position GPEL as the preferred choice for studying abroad.
∎ Responsibilities:
∎ Campaign & Content Management:
∎ Plan and manage branding, awareness, and student conversion campaigns across all platforms (social media, web, in-store, and events).
∎ Execute timely promotion campaigns aligned with seasonal academic intakes (e.g. May, September, January).
∎ Collaborate with content writers, designers, and video teams for compelling daily content and creatives tailored for the education sector.
∎ Develop scripts and creative briefs for weekly student success stories, application tips, OVCs/TVCs, and informative content.
∎ Branding & Visual Communication:
∎ Ensure visual consistency across all touchpoints including offices, partner schools, job fairs, and student seminars.
∎ Track development and timely delivery of posters, banners, digital backdrops, and educational flyers.
∎ Support branding during university visits, expos, and counseling events to enhance student experience.
∎ Public Relations & Influencer Marketing:
∎ Maintain strong PR relationships with media houses, education journalists, and online education portals.
∎ Draft and circulate press releases for key announcements such as partner university collaborations, scholarship launches, or intake milestones.
∎ Identify, onboard, and manage student influencers, alumni, and social media ambassadors to promote brand trust and visibility.
∎ Monitor and measure influencer performance and campaign reach based on lead conversions.
∎ Market Analysis & Strategic Input:
∎ Monitor competitors in the education consultancy space to identify trends, digital tactics, and outreach models.
∎ Work with the counselling and business development teams to understand campaign impact on student inquiries and application numbers.
∎ Analyze past campaign performance and use insights to improve future strategies.
∎ Budgeting & Calendar Planning:
∎ Develop and manage the monthly marketing calendar tied to global university intakes and admission deadlines.
∎ Monitor promotional spend vs. budget and prepare detailed monthly reports.
∎ Assist in formulating the annual marketing plan, aligning with brand growth, student acquisition goals, and university events.
∎ Digital & Media Execution:
∎ Oversee digital communication across platforms like Facebook, Instagram, YouTube, and LinkedIn.
∎ Coordinate with media agencies, freelance videographers, and content creators for timely delivery and campaign alignment.
∎ Identify online media buying opportunities, ad placements, and giveaway strategies to boost reach among students.
∎ Why Join Us:
∎ Be part of a dynamic, mission- driven study abroad consultancy.
∎ Work in a professional and student-friendly environment in the heart of Gulshan.
∎ Opportunity for career growth in international education and training.
∎

Compensation & Other Benefits:
∎ Festival Bonus: 2
∎ Salary Negotiable (depending on experience and portfolio)
∎ Salary Review: Yearly (Eligibility condition applicable)
∎ Salary Negotiable (depending on experience and portfolio)
∎ Salary Review: Yearly (Eligibility condition applicable)

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Gulshan)

Read Before Apply: Submit your resume and a brief cover letter outlining your interest in the position and relevant experience to career@globalpathwayexperts.com. Please include "Application for Sr. Executive (Brand & Communication)" in the subject line. We look forward to hearing from you. Note: Only experienced and serious candidates will be considered. Applicants must provide references from previous employment and a No Objection Certificate (NOC). GPEL follows a strict HR screening and verification policy.

Apply Procedure:

Email your CV:
∎ Send your CV to the given email career@globalpathwayexperts.com

Company Information:
∎ Global Pathway Experts Limited
∎ Road-95, House-2/A, Gulshan 2 Circle, Dhaka-1212
∎ www.globalpathwayexperts.com
∎ Global Pathway Experts Limited (GPEL) is a premier education consultancy firm in Bangladesh, dedicated to fostering the academic aspirations of students worldwide. With a profound belief in the transformative power of education, we are committed to providing exemplary consultancy services aimed at shaping the future of aspiring scholars.

Address::
∎ Road-95, House-2/A, Gulshan 2 Circle, Dhaka-1212
∎ www.globalpathwayexperts.com
∎ Global Pathway Experts Limited (GPEL) is a premier education consultancy firm in Bangladesh, dedicated to fostering the academic aspirations of students worldwide. With a profound belief in the transformative power of education, we are committed to providing exemplary consultancy services aimed at shaping the future of aspiring scholars.

Application Deadline: 24 May 2025

Category: Media/Advertisement/Event Mgt.