Asst. General Manager (Brand & Marketing)
Job Description
Title: Asst. General Manager (Brand & Marketing)
Company Name: Bashundhara Group
Vacancy: --
Age: at least 30 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 7 to 10 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Cement Industry
Published: 9 May 2024
Education:
∎ Bachelor of Business Administration (BBA)
∎ Master of Business Administration (MBA)
Requirements:
Additional Requirements:
∎ Age at least 30 years
∎ Candidate must have experience in Brand Marketing.
∎ Candidates have to be smart, dynamic and self-motivated.
∎ Strong proficiency in both ATL and BTL activities, including advertising, PR, digital marketing, and experiential marketing.
∎ Demonstrated ability to disrupt markets through innovative and impactful marketing initiatives.
∎ Excellent analytical & communication skills.Able to work under pressure.Sound knowledge on MS Office.
∎ Strategic mindset with a results-oriented approach and a passion for continuous improvement and innovation.
∎ Strong leadership abilities with experience in leading and developing high-performing teams.
∎ Candidate must have experience in Brand Marketing.
∎ Candidates have to be smart, dynamic and self-motivated.
∎ Strong proficiency in both ATL and BTL activities, including advertising, PR, digital marketing, and experiential marketing.
∎ Demonstrated ability to disrupt markets through innovative and impactful marketing initiatives.
∎ Excellent analytical & communication skills.Able to work under pressure.Sound knowledge on MS Office.
∎ Strategic mindset with a results-oriented approach and a passion for continuous improvement and innovation.
∎ Strong leadership abilities with experience in leading and developing high-performing teams.
Responsibilities & Context:
∎ Develop and execute innovative brand strategies to enhance Bashundhara Cement's market presence and visibility.
∎ Plan and implement ATL and BTL activities, including advertising campaigns, promotions, events, and sponsorships, to effectively reach target audiences.
∎ Lead brand-building initiatives to strengthen brand equity and differentiation in the competitive cement industry landscape.
∎ Identify opportunities for market disruption and develop strategies to capitalize on emerging trends and consumer behaviors.
∎ Collaborate with internal teams, including sales, product development, and finance, to ensure alignment of brand initiatives with business objectives.
∎ Monitor and analyze market trends, competitor activities, and consumer insights to inform strategic decision-making and campaign optimization.
∎ Manage external agencies and vendors to ensure the timely and cost-effective execution of marketing campaigns and projects.
∎ Drive cross-functional collaboration and alignment to deliver integrated marketing solutions that drive brand growth and profitability.
∎ If you're looking for a role where you can continue to make an impression, take the next step at Bashundhara Group where your contributions will always be valued. We are looking for an ambitious individual to join the team as Asst. General Manager (Brand & Marketing) for Sector- C, Bashundhara Group.
∎ Job Responsibilities:
∎ Develop and execute innovative brand strategies to enhance Bashundhara Cement's market presence and visibility.
∎ Plan and implement ATL and BTL activities, including advertising campaigns, promotions, events, and sponsorships, to effectively reach target audiences.
∎ Lead brand-building initiatives to strengthen brand equity and differentiation in the competitive cement industry landscape.
∎ Identify opportunities for market disruption and develop strategies to capitalize on emerging trends and consumer behaviors.
∎ Collaborate with internal teams, including sales, product development, and finance, to ensure alignment of brand initiatives with business objectives.
∎ Monitor and analyze market trends, competitor activities, and consumer insights to inform strategic decision-making and campaign optimization.
∎ Manage external agencies and vendors to ensure the timely and cost-effective execution of marketing campaigns and projects.
∎ Drive cross-functional collaboration and alignment to deliver integrated marketing solutions that drive brand growth and profitability.
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per Company Policy.
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka
Read Before Apply: Those who have applied earlier for this position don't need to apply again.
Company Information:
∎ Bashundhara Group
∎ Human Resources, Bashundhara Group, Bashundhara Industrial Headquarters-2, Plot-56/A, Block-C, Umme Kulsum Road, Bashundhara R/A, Dhaka-1229
∎ Real Estate, Manufacturing, Trading, Services, Media etc.
Address::
∎ Human Resources, Bashundhara Group, Bashundhara Industrial Headquarters-2, Plot-56/A, Block-C, Umme Kulsum Road, Bashundhara R/A, Dhaka-1229
∎ Real Estate, Manufacturing, Trading, Services, Media etc.
Application Deadline: 13 May 2024
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 13th May 2024
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