Additional Requirements
- Age At least 18 years
Responsibilities & Context
Key Responsibilities
1. Video Production & Content Creation
Shoot & Edit: Plan, record, and edit high-quality videos (Reels, TikToks, Shorts, and long-form YouTube/Facebook reviews) showcasing INGCO products.
Product Demonstrations: Create engaging "how-to," unboxing, durability testing, and comparison videos featuring cordless tools, power tools, and hand tool sets.
On-Site Coverage: Visit retail stores, partner workshops, construction sites, or industrial clients in and around Chittagong to capture real-world usage and customer testimonial videos.
Visual Asset Creation: Capture sharp, professional product photography and design eye-catching graphic banners for digital promotions and campaigns.
2. Social Media Management & Marketing
Platform Management: Manage and grow the official social media channels for INGCO Bangladesh (primarily Facebook, Instagram, TikTok, and YouTube).
Content Calendar: Plan and execute a consistent monthly content calendar aligned with product launches, sales campaigns, and seasonal offers.
Copywriting: Write compelling, engaging captions in both Bengali and English that resonate with both retail buyers and wholesale hardware dealers.
Paid Campaigns: Coordinate with management to run and optimize targeted social media ads (Meta Ads) to drive retail foot traffic and dealer inquiries.
3. Community Engagement & Brand Growth
Audience Interaction: Respond to comments, messages, and inquiries across platforms in a professional and timely manner to drive customer service and sales leads.
Trend Monitoring: Keep an eye on local and global digital marketing trends, competitor strategies, and viral formats to keep INGCO's brand fresh and relevant.
Analytics & Reporting: Track page performance, video views, engagement rates, and lead generation metrics, providing monthly reports on growth.
Requirements & Qualifications
Experience: 1 to 3 years of proven experience in video creation, editing, and social media management (portfolio/previous work links are mandatory).
Technical Skills:
Proficiency in video editing software (Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar mobile/PC editors).
Basic graphic design skills (Adobe Photoshop, Canva, etc.).
Hands-on experience operating cameras, gimbals, lighting, and audio equipment for video shoots.
Industry Alignment: A strong comfort level with hardware, tools, or industrial machinery (interest in DIY, mechanics, or construction tools is a huge plus).
Language Proficiency: Excellent command of both written and spoken Bengali and English.
Location: Must be based in or willing to work regularly in Chittagong (with willingness to travel locally for shoots).
What We Offer
Competitive salary package based on experience.
Festival bonuses and other corporate benefits as per company policy.
Opportunity to work directly with a globally recognized international brand name.
A dynamic and creative work environment.