Head of Digital Marketing
Job Description
Title: Head of Digital Marketing
Company Name: Staff Asia
Vacancy: Not specific
Job Location: Sylhet
Employment Status: Full-time
Experience Requirements:
∎ At least 3 year(s)
Job Responsibilities:
∎ Develop the worldwide Marketing strategy for online education products, including the Who (targeting strategy), what (messaging / creative strategy) and How (channel strategy).
∎ Develop plans to traffic, new customer acquisition and customer engagement across both digital (SEO, Paid Search, Affiliates, Email/CRM, Online Display, Social) and offline marketing channels (Press, Outdoor, Events).
∎ Coach and develop a team of channel marketers to deliver the strategy and plans.
∎ Define goals and metrics to measure success and review performance on weekly, monthly & quarterly basis.
∎ Influence strategic decisions to improve the overall user experience.
∎ Create and optimise analytics tools, reports and mechanisms to evaluate performance, taking into account long term customer value where applicable.
∎ Collaborate with Finance to measure return on investment of our Marketing activities.
∎ Manage Marketing spend, ensuring that we stay within the budget and our agencies and vendors are paid on time.
∎ Create a multi-year roadmap of initiatives to ensure sustainable long-term success.
∎ Partner with the Commercial team stakeholders to ensure our content, selection and pricing plans align with marketing plans.
∎ Oversee effective management of all end-to-end offline and online marketing and advertising to grow and defend our market position.
∎ Develop appropriate customer-facing tools including collateral, templates, regional fact sheets, presentations, landing pages, reports and newsletters to support a large sales team.
∎ Understand the corporate universe as it relates to professional training and qualifications; build segments/personas for each brand to target appropriate prospects.
Additional Requirements:
∎ At least to 3 years of experience in the similar position.
∎ A well-rounded familiarity with the current digital landscape
∎ 8-12 years of experience
∎ Extensive B2B and online marketing experience
∎ A commercial leader with experience of working with corporate sales teams
∎ Proven success in performance-based lead generation
∎ Highly results-oriented and tenacious; able to work under pressure in a fast-moving environment
∎ Highly organised and structured in planning / project management, with the ability to deliver projects, campaigns and initiatives on time, allocating resource (internal and external) to facilitate
∎ Analytical with excellent reporting skills and a love of data
∎ Strong verbal and written communicator.
Salary:
∎ Very attractive salary.
Compensation & Other Benefits:
∎ Leadership of a marketing function in a UK's leading online learning provider.
∎ Monthly bonus
∎ Employee of the year scheme
∎ Employee of the month scheme
∎ Accommodation (upon discussion)
Application Deadline: August 13, 2019
Company Information:
∎ Staff Asia
Category: IT/Telecommunication
Source: bdjobs.com
Deadline Expired on 13th Aug 2019
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