Education
Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, Media Studies, or a related discipline.
Additional Requirements
- Age 30 to 40 years
Experience Requirements
Senior Executive: Preferably 2–3 years in digital/performance marketing, with hands-on paid campaign and social media management; able to independently execute campaigns, interpret data, and prepare reports.
Assistant Manager: Preferably 3–5 years, including strategy, campaign planning, budget management, optimization, team/vendor coordination, multiple-campaign delivery, and presenting measurable outcomes to senior management.
Candidates with exceptional practical skills and demonstrable achievements may be considered based on overall suitability.
Required Technical Skills
Meta Business Suite and Ads Manager; Google Ads and GA4; Google Tag Manager and Search Console; social media/content management; advertising strategy and optimization; SEO, keywords, and landing pages; lead generation, remarketing, and conversion tracking; Excel or Google Sheets; CRM and marketing automation familiarity; professional English and Bangla communication.
Preferred Skills and Competencies
Experience in healthcare, hospitals, diagnostics, pharmaceuticals, biotechnology, or another regulated industry; patient acquisition and appointment funnels; Power BI, Looker Studio, or similar tools; Conversions API, Google Ads conversion tracking, and UTM attribution; WordPress or comparable CMS; Canva, Adobe Creative Cloud, CapCut, or related tools; AI-assisted content, automation, and conversational marketing. Strong analytical thinking, budget discipline, communication, and project management.
Key Performance Indicators
Performance will be assessed against agreed objectives covering:
Qualified lead volume and cost per qualified lead; campaign-generated appointments and consultations.
Lead-to-appointment and appointment-to-consultation conversion rates.
Paid campaign results and budget efficiency; website traffic, organic visibility, and landing-page conversion.
Social audience growth, engagement, and content performance.
Marketing-attributed service uptake and revenue where attribution is reliable.
Timely execution, reporting accuracy, and compliance with content approvals.
Specific targets will reflect approved budgets, historical performance, and organizational priorities.
Expected Deliverables
Monthly digital marketing/advertising plan; monthly content and creative calendar; structured campaign budget and KPI tracker; weekly paid advertising optimization report; monthly dashboard or management summary; lead-generation and conversion-funnel analysis; quarterly improvement and growth recommendations.
Responsibilities & Context
About Concord Stem Cell Limited
Concord Stem Cell Limited (formerly known as TotiCell Health & Research) is the first DGDA-approved and cGMP-compliant stem cell manufacturer and treatment center in Bangladesh, specializing in cell-based regenerative therapeutics for unmet medical needs.
Our work encompasses stem cell manufacturing, orthobiologics, platelet-based therapies, and related clinical services. Our marketing prioritizes scientific accuracy, responsible patient education, ethical communication, healthcare professional engagement, and measurable performance.
Position Overview
We seek a skilled, analytical, results-oriented digital marketing professional to plan, execute, monitor, and optimize campaigns; strengthen brand visibility; generate qualified patient inquiries; improve advertising returns and conversion; and coordinate with Call Center, Customer Service, Clinical, and Business Development teams. The role requires hands-on expertise in paid media, social media, healthcare content, SEO, analytics, CRM integration, and optimization, with accountability for measurable outcomes, compliance, and patient trust.
Key Responsibilities
1. Strategy and campaign planning. Develop monthly and quarterly strategies, campaign plans, budgets, content calendars, and channel activities aligned with CSCL objectives. Research audiences, competitors, markets, and opportunities; plan patient education, physician engagement, institutional awareness, and lead generation for approved or appropriately authorized services. Agree objectives, KPIs, budgets, and expectations with management.
2. Performance marketing and paid advertising. Independently manage Meta Ads across Facebook, Instagram, and relevant placements, and Google Search, Display, YouTube, and appropriate remarketing. Develop segmentation, targeting, retargeting, and funnels; A/B test creatives, copy, headlines, audiences, landing pages, and conversion paths. Monitor spend, lead quality, CPL, cost per qualified lead and appointment, acquisition cost, and reliably attributable revenue; recommend evidence-based budget reallocation. Implement or coordinate Meta Pixel, Conversions API, Google Tag Manager, and GA4 events.
3. Social media and content. Manage official Facebook, Instagram, LinkedIn, YouTube, and relevant channels. Maintain monthly editorial calendars and consistent branding; create or coordinate posts, reels, videos, infographics, animations, interviews, and service explainers. Work with doctors and researchers on accurate education; coordinate photography, production, design, copywriting, approvals, audience engagement, and performance improvement.
4. Website management and SEO. Coordinate website updates, service and educational pages, landing pages, inquiry forms, and appointment journeys. Conduct keyword research, on-page and local SEO; coordinate indexing, metadata, internal links, technical performance, and mobile usability. Use Search Console and GA4 to assess visibility and behavior; maintain Google Business Profile and directory accuracy, and resolve functionality and tracking issues with IT and vendors.
5. Lead generation and conversion. Coordinate timely inquiry handling, source tracking, attribution, CRM integration, lead routing, and follow-up automation. Monitor inquiry-to-qualified-lead, appointment, consultation, and service uptake; assess lead quality, booking, attendance, and conversion trends. Address bottlenecks in targeting, messaging, landing pages, and lead handling; support approved, privacy-conscious AI and automation.
6. Analytics reporting and budget control. Prepare daily monitoring summaries and weekly/monthly reports on spend, impressions, reach, frequency, CTR, CPC, CPM, CPL, qualified leads, and conversions. Compare planned versus actual spend and outcomes; summarize efficiency, funnel performance, and utilization. Work with Data Analytics on Power BI and management reporting; present actionable recommendations and maintain campaign, creative, budget, result, and optimization records.
7. Healthcare compliance and brand governance. Obtain internal clinical/content approvals; follow applicable DGDA requirements, healthcare advertising rules, platform policies, and company standards. Avoid unsupported claims, guaranteed outcomes, exaggerated efficacy, and misleading comparisons. Distinguish approved indications from investigational applications; use patient images, testimonials, medical information, and cases only with appropriate consent and authorization. Protect confidentiality and scientific accuracy.
8. Coordination and vendor management. Work with Clinical, Call Center, Customer Service, Offline Marketing, IT, and Data Analytics. Coordinate agencies, designers, creators, production teams, and technology vendors; monitor quality, timelines, and provider performance. Support physician education, webinars, approved institutional initiatives, and continuous process improvement.
9. AI Use Across Digital Systems and Workflow Automation
Planning and advertising. Evaluate and implement approved AI applications with relevant teams. Use AI for audience research, planning, creative variations, testing, analysis, and recommendations; obtain authorization before campaign launches or budget changes.
Content and creative production. Use AI for English/Bangla copy, education, graphics, scripts, editing, subtitles, and channel adaptation; verify accuracy, originality, branding, and usage rights before publication.
Websites and SEO. Apply AI to keyword research, briefs, search, FAQs, landing pages, and conversion analysis; ensure human review of healthcare information.
CRM and lead management. Support approved inquiry classification, lead prioritization, assignment, reminders, interaction summaries, and attribution; monitor routing accuracy and staff follow-up.
Chatbots voice AI and communication. Coordinate approved assistants for website chat, social messages, WhatsApp, calls, appointment requests, reminders, and routine service information. Identify automated interactions and provide reliable staff handoff.
Forms surveys and engagement. Improve forms, feedback classification, survey summaries, webinar follow-up, and patient journey analysis while collecting only necessary information.
Analytics and reporting. Assist data preparation, spreadsheet analysis, dashboard narratives, anomaly detection, and forecasting; validate source data, calculations, and assumptions before reporting or acting.
Integration and automation. Coordinate approved API or automation connections across advertising, websites, CRM, appointments, communication, and reporting. Document workflows, access controls, error alerts, and manual fallbacks.
Responsible use and clinical oversight. Use approved tools and permissions; never enter identifiable patient records, confidential information, credentials, or sensitive clinical data into unapproved services. Follow consent, retention, and approval requirements. Obtain clinical approval for AI medical content; limit patient-facing AI to approved administration and education. Escalate clinical questions; prohibit diagnosis, prescribing, eligibility decisions, or guaranteed outcomes.
Testing training and measurement. Test before deployment, review English/Bangla outputs, monitor errors and inappropriate responses, train users, and maintain an approved tool inventory. Measure time saved, response time, routing accuracy, appointment conversion, content turnaround, failures, and cost per outcome against baselines; expand only when verified benefits justify it.
Job Other Benifits
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2