Digital Marketing Manager

• 2 to 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Market Research Firms, Business-to-Business (B2B) Software and Services Startup, Consulting Firms

• Bachelor of Business Administration (BBA) in Marketing, Service Marketing
• Bachelor of Business Studies (BBS) in Marketing, Service Marketing
• Bachelor of Business Studies (Pass) in Marketing, Service Marketing
• Bachelor of Science (BSc) in Marketing, Service Marketing
• Bachelor of Commerce (Pass) in Marketing, Service Marketing

• 2 to 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Market Research Firms, Business-to-Business (B2B) Software and Services Startup, Consulting Firms

• Age 25 to 43 years

Job Context

We are looking for a results-driven Marketing Manager / Digital Marketing Lead to spearhead our brand visibility, lead acquisition, and paid performance marketing. In this role, you will lead end-to-end multi-channel growth—from strategic ad spend across Google, Meta, and TikTok to organic visibility through Search Engine Optimization (SEO) and Answer Engine Optimization (AEO).

Job Responsibilities

• Paid Ads Strategy & Campaign Management:

  • Plan, create, set up, and optimize high-converting campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), and TikTok Ads.

  • Manage daily campaign budgets, bid strategies, A/B creative testing, audience segmentation, and retargeting funnels to maximize ROAS.

• SEO & Answer Engine Optimization (AEO):

  • Execute on-page, off-page, and technical SEO strategies to maintain top search rankings.

  • Implement modern AEO strategies (optimizing content for generative AI engines, conversational search, featured snippets, and voice search like ChatGPT, Gemini, and Perplexity).

• Funnel & Conversion Rate Optimization (CRO):

  • Collaborate with creative and web teams to design high-converting landing pages, ad copy, and creative assets.

  • Conduct user funnel analysis and set up conversion tracking using Google Tag Manager (GTM) and GA4.

• Analytics & Performance Reporting:

  • Track daily and monthly performance metrics (CAC, CPA, ROAS, CTR, organic traffic).

  • Prepare actionable weekly/monthly ROI reports and campaign performance summaries for senior management.

Employment Status

• Full-time (Office-based, Monday – Friday [Adjust based on company policy])

Educational Requirements

• Bachelor’s degree in Marketing, Business Administration, Computer Science, Media & Communication, or any relevant discipline.

• Professional certifications in Google Ads, Meta Blueprint, or Advanced SEO will be considered an added advantage.

Experience Requirements

• 3 to 5 years of hands-on experience in Digital Marketing, Paid Media, or Growth Marketing.

• Demonstrated track record managing profitable paid ad spend and improving organic search ranks.

• Weekly 2 holidays
• Salary Review: Yearly
• Festival Bonus: 1