Education
A postgraduate qualification in Brand Management, Strategic Marketing, Marketing, Corporate Communications, International Business, or a related discipline. Or
An MBA or master's degree from a recognized university will be preferred.
Additional Requirements
- Age 30 to 40 years
Professional training in digital marketing, brand strategy, analytics, or communications will be considered an advantage.
Demonstrated experience in planning and managing marketing campaigns and brand development initiatives.
Experience working with digital marketing platforms, analytics tools, and external agencies.
Previous experience managing a team or coordinating cross-functional projects is preferred.
Experience in a leadership or supervisory role will be an advantage.
Required Skills and Competencies
Strong understanding of brand strategy, marketing principles, and market positioning.
Excellent written and verbal communication skills.
Ability to analyses data and translate findings into practical recommendations.
Good project management, planning, and organizational skills.
Sound judgment, attention to detail, and a strong sense of responsibility.
Ability to manage multiple priorities and work effectively with different teams.
Proficiency in relevant digital marketing, analytics, presentation, and productivity tools.
Familiarity with AI-assisted marketing tools and automation platforms is an advantage. Performance Expectations-The successful candidate will be expected to: Strengthen the company's brand identity and market presence.
Deliver well-planned marketing campaigns in line with business objectives.
Maintain consistency and quality across brand communications.
Improve campaign effectiveness through regular monitoring and analysis.
Provide management with clear, useful reports and recommendations.
Build effective working relationships across departments and with external partners.
Responsibilities & Context
1. Brand Strategy, Positioning and Market Research
Develop and implement brand strategies aligned with the organization’s enterprise objectives.
Maintain a consistent brand identity across marketing materials, digital platforms, campaigns, and corporate/organizational communications.
Identify opportunities to strengthen brand recognition, partner perception, market positioning, and organizational growth.
Conduct market research to understand stakeholders’ needs, sector developments, stakeholder activities, and emerging sector trends.
Analyze beneficiary feedback and sector data to identify opportunities for brand development, beneficiary acquisition, and organizational expansion.
Present market insights and strategic recommendations to senior management.
2. Marketing Campaigns, Digital Marketing and Growth
Plan, implement, and oversee integrated marketing campaigns across digital and traditional channels.
Manage digital marketing activities, including social media, search engine optimization (SEO), paid advertising, website content, and email marketing.
Ensure that all marketing activities and digital communications reflect the organization’s brand identity and enterprise priorities.
Monitor campaign performance and use analytics tools to improve engagement, lead generation, partner acquisition, and overall marketing effectiveness.
Explore AI-enabled marketing tools and automation to improve operational efficiency and campaign performance.
Coordinate with internal teams and external vendors to ensure campaigns are delivered within agreed timelines and budgets.
3. Content, Corporate Communications and Brand Reputation
Guide the development of brand messaging, marketing content, presentations, promotional materials, and corporate communications.
Maintain consistent communication standards, tone, and quality across all internal and external channels.
Review key marketing materials before publication to ensure accuracy, professionalism, and brand consistency.
Oversee social media strategy, content planning, online engagement, and the management of brand reputation across relevant platforms.
Monitor brand mentions, partners’ feedback, and public sentiment, ensuring that partner queries and reputational concerns are addressed appropriately.
Support the preparation of organisation profiles, enterprise presentations, press materials, and other corporate documents as required.
4. CRM, Marketing Analytics and Performance Management
Work with relevant teams to improve the use of partner relationship management (CRM) systems, marketing automation tools, and related technologies.
Establish and monitor key marketing performance indicators, including campaign effectiveness, engagement, lead quality, partner acquisition, and return on marketing expenditure.
Analyse campaign results, partner behaviour, and market data to support informed enterprise decisions.
Prepare regular performance reports for senior management, highlighting achievements, challenges, and recommended actions.
Monitor marketing expenditure against agreed objectives and identify opportunities to improve resource utilization and overall return on investment.
5. Partnerships and External Relations
Develop and maintain effective working relationships with advertising agencies, media partners, creative teams, vendors, and other relevant stakeholders.
Identify and assess potential brand partnerships, sponsorships, and promotional opportunities that support the organization’s objectives.
Coordinate with external partners to ensure the quality, timely delivery, and cost-effectiveness of marketing activities.
Assist in preparing, managing, and monitoring marketing budgets, campaign costs, and resource allocation.
Ensure that marketing expenditure is properly evaluated and supported by clear enterprise objectives and measurable outcomes.
6. Team Leadership and Cross-Departmental Coordination
Provide direction and support to team members involved in brand management, digital marketing, content development, and corporate communications.
Set priorities, review deliverables, monitor progress, and maintain accountability for assigned responsibilities.
Coordinate with fundraising, enterprise development, operations, HR, and other departments to ensure marketing initiatives support the organisation's wider enterprise goals.
Encourage creativity, innovation, and continuous improvement while maintaining professional standards and brand consistency.
Collaborate with relevant departments and senior management to align marketing priorities with organisational strategy and long-term growth objectives.