Senior Digital Marketing Manager

• At least 5 years

• At least 5 years

Requirements:

• Minimum 5 years of practical experience in Digital / Performance Marketing.
• Strong expertise in Meta Ads, TikTok Ads and LinkedIn Ads.
• Hands-on experience in Pixel, CAPI, Server-Side Tracking, GTM and Analytics.
• Strong knowledge of Data Analysis, Content Planning and Marketing Strategy.
• Experience in both online and offline marketing.
• Ability to independently manage marketing operations and drive business growth.
• Preferred Experience: Hospital / Healthcare, E-commerce or Digital Marketing Agency.

Job Responsibilities:

• Develop and manage overall digital marketing and business growth strategies.
• Plan, execute and optimize Meta (Facebook & Instagram), TikTok and LinkedIn Ads campaigns.
• Manage performance marketing, lead generation, sales and conversion campaigns.
• Set up and manage Meta Pixel, Conversion API (CAPI), Server-Side Tracking, Google Tag Manager (GTM) and other tracking tools.
• Analyze marketing data, campaign performance, ROAS, CTR, CPC, CPM, CPA and conversion rates.
• Develop content strategies, content plans and marketing campaigns.
• Conduct market research, audience research and competitor analysis.
• Manage retargeting, remarketing and A/B testing.
• Plan and execute both online and offline marketing activities.
• Coordinate with creative teams and manage overall marketing operations.