Software Marketing & Growth Executive

• 1 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor in Engineering (BEngg) in Computer Science & Engineering
• Master of Business Administration (MBA) in Marketing
• Masters in Engineering (MEngg) in Computer Science & Engineering

• 1 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup
• Freshers are also encouraged to apply.

• Age At least 30 years

•Develop and execute marketing strategies for software products, SaaS, web development, hosting, DevOps and IT services.

•Generate qualified B2B leads through digital marketing, outbound marketing and other growth channels.

•Research target industries, businesses, customer segments and market opportunities.

•Identify customer pain points and translate them into effective marketing messages.

•Plan and execute marketing campaigns for software, SaaS, web development, hosting and DevOps solutions.

•Develop and manage content strategies for Facebook, LinkedIn, Instagram, YouTube and other relevant platforms.

•Create and coordinate educational, promotional, product-focused and storytelling-based content.

•Write and coordinate content for landing pages, social media, blogs, case studies, advertisements and other marketing materials.

•Understand technical products and services and communicate their business value in clear and simple language.

•Research and promote hosting solutions such as web hosting, VPS, cloud hosting and related infrastructure services.

•Understand the business use cases of DevOps, cloud infrastructure, deployment, monitoring, automation and managed IT services.

•Work with technical teams to understand product features and convert technical capabilities into customer-focused marketing messages.

•Monitor campaign performance, lead generation, conversion rates and other marketing KPIs.

•Conduct competitor analysis and market research.

•Identify potential industries, businesses and customer segments for B2B technology services.

•Work closely with sales and technical teams to improve lead quality and customer acquisition.

•Identify new marketing channels, growth opportunities and potential partnerships.

•Continuously test, measure and improve marketing strategies and campaigns.