Area Manager – Agri Business (Rice Business)

• At least 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Auto Rice Mill, Group of Companies, Manufacturing (FMCG)

• Bachelor's degree in any discipline from a recognized university.

• MBA in Marketing will be preferred.

• At least 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Auto Rice Mill, Group of Companies, Manufacturing (FMCG)

• 5–8 years of experience in FMCG, food or commodity sales.

• At least 2–3 years of experience supervising a field sales team.

• Experience in rice, flour, edible oil or other food-commodity distribution will be preferred.

• Familiarity with the markets of the assigned area will be an advantage.

Required Skills & Competencies:-

• Sales and distribution management

• Territory and route planning

• Distributor, dealer and wholesaler management

• Knowledge of rice varieties, grades and price movements

• Sales forecasting and target achievement

• Credit and collection management

• Trade promotion and market activation

• Leadership, coaching and negotiation

• Relationship building and problem-solving

• Result orientation, accountability and integrity

• Proficiency in MS Excel, MS PowerPoint, ERP/distribution management systems and mobile sales reporting applications

• Market analysis and cross-functional coordination

Confidence Infrastructure PLC is looking for a results-driven professional for the position of Area Manager – Agri Business (Rice Business). The incumbent will be responsible for achieving sales volume, revenue, distribution coverage and collection targets in the assigned area. The role involves leading Territory Officers, developing distributor and wholesaler networks, expanding market coverage, and providing reliable market and competitor insights to support business growth.

Key Responsibilities:

• Cascade area sales targets into territory and distributor-level targets by rice variety and grade, and monitor daily and weekly performance.

• Prepare monthly sales forecasts and communicate demand requirements to Sales Admin, Purchase and Plant Operations.

• Identify underperforming territories and customers and implement corrective actions to achieve sales targets.

• Identify, evaluate and recommend distributors, dealers and wholesalers, ensuring onboarding in accordance with company policies.

• Expand market coverage into new markets and outlets while ensuring consistent product availability.

• Plan and execute trade promotions and market activation activities in coordination with Marketing.

• Develop and maintain strong relationships with distributors, wholesalers and large retail customers.

• Resolve customer issues promptly and coordinate product quality complaints with QC.

• Drive collections within approved credit terms and follow up on overdue accounts with Territory Officers and Accounts.

• Recommend customer credit limits and identify potential credit risks.

• Review Territory Officers' beat and route plans, conduct joint market visits, and coach team members on sales and collection practices.

• Monitor Territory Officer performance, conduct reviews and recommend performance ratings.

• Monitor competitor pricing, brands, trade schemes and stock availability, sharing market insights with Market Intelligence.

• Submit accurate sales, distribution coverage and collection reports within established timelines.

• Provident Fund

• Festival Bonus

• Gratuity

• Earned Leave Encashment

• Mobile Bill Allowance

• Health Insurance

• Life Insurance

• Employee Assistance Program

• Access to wellness and self-development resources

Work Schedule: 6-day work week