Assistant Manager – Public Relations & Marketing

• At least 4 years
• The applicants should have experience in the following business area(s): Hotel, Restaurant, Coffee Shop, Catering, Bar/Pub

• Bachelor/Honors

• At least 4 years
• The applicants should have experience in the following business area(s): Hotel, Restaurant, Coffee Shop, Catering, Bar/Pub

• Age 25 to 40 years

Hotel: Radisson Blu Chattogram Bay View

Department: Sales & Marketing

Designation: Assistant Manager – PR & Marketing

Reports To: Asst. Director of Sales & Marketing

Location: Chattogram, Bangladesh

1. Job Purpose

To develop and execute effective public relations, marketing, communication, and promotional strategies that strengthen the hotel’s brand image, enhance market visibility, increase customer engagement, and support revenue generation across Rooms, Food & Beverage, Banquets, Meetings & Events, Weddings, and other hotel facilities.

The role is responsible for maintaining positive media relations, managing digital communication, coordinating promotional campaigns, ensuring brand compliance, and positioning Radisson Blu Chattogram Bay View as a leading luxury hospitality destination in Chattogram.

2. Key Responsibilities

A. Public Relations & Media Management

·         Develop and maintain strong relationships with local and national media, journalists, influencers, corporate partners, and relevant stakeholders.

·         Prepare and distribute press releases, media invitations, official statements, and corporate communications.

·         Coordinate press conferences, media visits, interviews, familiarization trips, and media coverage of hotel events.

·         Manage the hotel’s public image and ensure professional communication with external stakeholders.

·         Support crisis communication and reputation management in coordination with hotel leadership.

·         Monitor media coverage, online reviews, brand mentions, and public sentiment, recommending appropriate actions when required.

B. Marketing Strategy & Campaign Management

·         Develop and implement monthly, quarterly, and seasonal marketing plans in coordination with the Sales & Marketing team.

·         Plan and execute promotional campaigns for restaurants, buffet offers, afternoon tea, festive dining, weddings, banquets, meetings, and accommodation packages.

·         Develop targeted campaigns for Eid, Durga Puja, Pohela Boishakh, Valentine's Day, Christmas, New Year, winter promotions, and other relevant occasions.

·         Work closely with the Sales, Revenue, F&B, Banquet, Front Office, and other operational departments to align marketing activities with business objectives.

·         Identify market trends, competitor activities, customer preferences, and new promotional opportunities.

·         Support the development of marketing partnerships, sponsorships, barter arrangements, and cross-promotional activities.

C. Digital Marketing & Social Media

·         Manage the hotel's social media platforms, including Facebook, Instagram, LinkedIn, and other relevant digital channels.

·         Prepare monthly content calendars, creative briefs, captions, campaign concepts, reels, stories, and promotional posts.

·         Coordinate photography, videography, video editing, Facebook Live sessions, and other digital content production.

·         Manage paid digital advertising campaigns in coordination with the relevant marketing team members or agencies.

·         Monitor social media engagement, audience growth, reach, impressions, inquiries, and campaign performance.

·         Coordinate timely responses to social media messages, customer inquiries, comments, and complaints.

·         Support website content updates, search engine visibility, online promotional campaigns, and other digital marketing initiatives.

·         Ensure all digital content follows Radisson brand guidelines, approved messaging, and visual identity standards.

D. Content Development & Brand Communication

·         Develop engaging marketing copy, promotional descriptions, newsletters, email campaigns, brochures, flyers, presentations, and other communication materials.

·         Ensure accuracy, consistency, and professional presentation of all hotel-related communications.

·         Coordinate with graphic designers, photographers, videographers, advertising agencies, printers, and other external suppliers.

·         Review marketing materials before publication to ensure correct pricing, offer validity, terms and conditions, and brand compliance.

·         Maintain an organized library of hotel photographs, videos, logos, promotional materials, press coverage, and brand assets.

E. Events, Promotions & Partnerships

·         Plan and coordinate PR and marketing activities for hotel events, corporate functions, product launches, festivals, wedding showcases, food promotions, and community engagement initiatives.

·         Coordinate with internal departments to ensure smooth execution of marketing events and promotional activities.

·         Identify suitable influencers, celebrities, media personalities, corporate organizations, and strategic partners for collaborative campaigns.

·         Support CSR, sustainability, environmental awareness, and community outreach initiatives that enhance the hotel's reputation.

·         Develop event publicity plans and maximize media coverage before, during, and after each event.

·         Evaluate event visibility, customer response, lead generation, and commercial impact.

F. Revenue Generation & Business Support

·         Work closely with Sales and Revenue teams to promote room packages, corporate offers, staycation packages, and seasonal accommodation campaigns.

·         Support F&B revenue generation through restaurant promotions, buffet campaigns, dining experiences, and special offers.

·         Promote banquet facilities for weddings, social celebrations, corporate meetings, conferences, and MICE business.

·         Develop marketing initiatives targeting corporate clients, embassies, expatriates, local communities, families, and other relevant customer segments.

·         Track inquiries and promotional leads generated through marketing channels and coordinate follow-up with the responsible sales teams.

·         Recommend campaigns based on business needs, customer response, market demand, and competitor activities.

G. Customer Engagement & Online Reputation

·         Monitor customer feedback and online reviews across relevant platforms.

·         Coordinate professional and timely responses to customer feedback in consultation with the concerned departments.

·         Identify recurring customer concerns and communicate findings to hotel management.

·         Develop initiatives to encourage customer engagement, repeat visits, brand loyalty, and positive word-of-mouth.

·         Support customer relationship management campaigns and maintain appropriate records of media contacts, influencers, and marketing partners.

H. Reporting, Budget & Administration

·         Prepare monthly marketing activity reports, PR coverage reports, digital performance reports, and campaign evaluation summaries.

·         Maintain a marketing calendar covering promotional activities, hotel events, media engagements, and key seasonal campaigns.

·         Assist in preparing and monitoring the annual marketing and PR budget.

·         Track campaign expenditure, supplier costs, sponsorship value, and marketing return on investment.

·         Maintain records of invoices, purchase requests, contracts, campaign approvals, and marketing materials.

·         Perform other relevant responsibilities assigned by the Director of Sales & Marketing or hotel management.

3. Key Performance Indicators (KPIs)

Performance will be assessed against agreed annual and monthly targets, including:

1. Social media reach, engagement, audience growth, and content performance.

2. Number and quality of media publications, press releases, and PR coverage.

3. Digital campaign effectiveness, lead generation, and cost efficiency.

4. Marketing contribution to Rooms, F&B, Banquets, Weddings, and Events revenue.

5. Number of successful promotional campaigns and marketing partnerships.

6. Timely execution of the monthly marketing calendar.

7. Online reputation monitoring and timely customer response.

8. Compliance with Radisson brand standards and corporate communication guidelines.

9. Marketing budget utilization and campaign return on investment.

10. Quality, accuracy, and timeliness of marketing reports and communication materials.

4. Educational Qualifications

·         Bachelor's degree in Marketing, Public Relations, Mass Communication, Business Administration, or a related discipline.

·         A master's degree or relevant professional certification will be an advantage.

5. Experience Requirements

·         Minimum 4–6 years of relevant experience in public relations, marketing, digital marketing, communications, or brand management.

·         At least 1–2 years in a supervisory or managerial capacity is preferred.

·         Experience in a luxury hotel, international hotel chain, hospitality group, or premium consumer brand will be an advantage.

·         Demonstrated experience in social media management, press releases, marketing campaigns, event publicity, and content development.

6. Required Skills & Competencies

·         Excellent written and spoken English and Bangla.

·         Strong writing, editing, storytelling, and communication skills.

·         Practical knowledge of Facebook, Instagram, LinkedIn, and digital advertising platforms.

·         Experience with Canva, Adobe Creative Suite, or other graphic and content production tools.

·         Ability to coordinate photography, videography, reels, and live broadcasts.

·         Strong media networking, stakeholder management, and event coordination skills.

·         Knowledge of digital analytics, campaign reporting, and marketing performance measurement.

·         Strong organizational, presentation, negotiation, and problem-solving abilities.

·         Ability to manage multiple projects, meet deadlines, and work effectively under pressure.

·         Professional attitude, attention to detail, creativity, confidentiality, and teamwork.

7. Working Relationships

Internal: Asst. Director of Sales & Marketing, Sales, Revenue Management, F&B, Culinary, Banquets, Front Office, Rooms Division, HR, Finance, and other hotel departments.

External: Media organizations, journalists, influencers, advertising agencies, creative suppliers, corporate partners, sponsors, event organizers, and relevant stakeholders.

8. Expected Professional Standards

The Assistant Manager – PR & Marketing is expected to demonstrate professionalism, creativity, accountability, and a strong commercial mindset. All activities must support the hotel's positioning, guest experience, business objectives, and applicable Radisson brand standards.

• Provident fund,Medical allowance,Insurance,Gratuity
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 3