Experience
- 1 to 3 years
- The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Garments
Education
- Bachelor/Honors
- Diploma
Requirements
- 1 to 3 years
- The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Garments
Skills Required
Additional Requirements
- Age 22 to 27 years
- 1–3 years of practical experience in digital marketing.
- GTM, GA4, website optimization, conversion rate optimization, reporting, google analytics, conversation tracking, CTR, CPC, Link building, backlink.
- Demonstrated experience managing digital campaigns and delivering measurable marketing results.
- Experience supporting B2B businesses or generating leads for business customers is preferred.
- Required Skills
- Strong analytical thinking and problem-solving ability.
- Ability to prioritize tasks, meet deadlines, and work with different teams.
- Good written communication and reporting skills.
- Preferred Qualifications
- Experience in manufacturing, export-oriented businesses, e-commerce, or international markets.
- Familiarity with CRM systems and marketing automation.
- Knowledge of A/B testing and advanced conversion tracking.
- Relevant Google Ads or Google Analytics certifications.
Responsibilities & Context
Job Circular: Digital Marketing
Vacancy: 02
Employment Type: Full-Time (On-site)
Job Location: Uttara, Dhaka, Bangladesh
Experience Required: 1–3 Years
About the Role
ESNL Group is looking for an experienced Digital Marketing professional to strengthen its online presence, attract potential customers, and support business growth across its business units and target markets.
The selected candidate will manage digital marketing activities, improve marketing performance, and generate qualified leads to support the company’s business objectives.
Key Responsibilities
1. Google Ads & Paid Advertising
Plan and manage Google Ads campaigns, including Search, Display, and remarketing where appropriate.
Research keywords, target audiences, and competitors to develop effective advertising strategies.
Manage campaign budgets, bidding, ad copy, and landing page alignment.
Monitor CTR, CPC, conversion rate, cost per lead, and other relevant performance metrics to optimize advertising costs and results.
2. SEO & Link Building
Develop ethical link-building strategies to earn relevant, high-quality backlinks.
Track organic search performance and identify opportunities to improve rankings and visibility.
3. Analytics, Conversion Tracking & Reporting
Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
Configure and test conversion tracking for lead forms, quotation requests, phone inquiries, and purchases where applicable.
Check tracking accuracy and troubleshoot measurement issues.
Prepare regular reports showing campaign results, lead performance, and key findings.
4. Website Optimization & Conversion Rate Optimization (CRO)
Review website pages and user journeys to identify barriers to conversion.
Improve calls to action (CTAs), forms, page layouts, and user experience to help turn visitors into leads or customers.
Coordinate with developers or relevant team members to implement website improvements and resolve technical issues.
5. B2B Lead Generation & Marketing Strategy
Develop digital marketing plans based on the goals of ESNL Group’s business units.
Identify potential buyers, distributors, and business partners in local and international markets.
Plan and execute lead-generation activities through suitable digital channels.
Coordinate with sales and business development teams to assess lead quality and support follow-up.
Research market trends, customer needs, and competitor activities to identify new business opportunities.
Recommend suitable marketing channels and budget allocation based on business objectives.
6. Marketing Tools & Best Practices
Use relevant marketing tools and automation features to improve workflow and lead management.
Apply AI-assisted tools where appropriate to support marketing tasks.
Follow advertising platform policies and responsible data-handling practices.
Job Other Benifits
- T/A,Tour allowance,Weekly 2 holidays,Mobile bill,Profit share
- Salary Review: Half Yearly
- Lunch Facilities: Full Subsidize
- Festival Bonus: 2
share sales bonus
Two festival bonuses per year. Annual salary reviews as per company policy. Lunch facility or subsidized lunch, subject to company policy. Mobile bill allowance, subject to company policy. Travel allowance for eligible work-related expenses. Performance incentives or profit-sharing, subject to company policy and eligibility. Other benefits as per company policy.