Experience
- 2 to 4 years
- The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Advertising Agency, Web Media/Blog
Education
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BSc) in Computer Science & Engineering
Requirements
- 2 to 4 years
- The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Advertising Agency, Web Media/Blog
Skills Required
Additional Requirements
- Age 24 to 40 years
Ability to create both graphics and videos with limited supervision.
Strong understanding of visual storytelling, brand communication, and audience engagement.
Good photography, videography, lighting, and audio recording knowledge.
Ability to meet publishing deadlines and manage multiple campaigns.
Creativity, attention to detail, adaptability, and a proactive attitude.
Ability to produce original, accurate, and professional educational content.
A portfolio demonstrating previous design, video, or campaign work is strongly preferred.
Practical knowledge of Meta Business Suite, Facebook, Instagram, YouTube, LinkedIn, and TikTok.
Knowledge of Google Search Console, Google Analytics, keyword research, and on-page SEO.Strong Bangla and English copywriting skills.
Responsibilities & Context
Job Context
Bahire Poralekha (BAPO) is looking for a creative, technically skilled, and performance-oriented Social Media and Digital Marketing Specialist who can independently contribute to content creation, graphic design, video production, social media management, SEO, and digital marketing campaigns.
This position is ideal for a versatile digital professional who understands both creative production and measurable marketing results.
The selected candidate will help strengthen BAPO's digital presence, improve brand visibility, generate qualified student enquiries, and support the company's long-term digital growth strategy.
Key Responsibilities
Social Media Management
Manage and optimize BAPO's presence across Facebook, Instagram, YouTube, LinkedIn, TikTok, and other relevant platforms.
Develop weekly and monthly content calendars aligned with business objectives.
Create engaging social media posts, captions, stories, reels, shorts, and promotional campaigns.
Monitor audience engagement, platform insights, and content performance.
Maintain consistent brand identity, communication quality, and professional presentation.
Graphic Design & Creative Production
Design professional social media graphics, admission posters, promotional banners, brochures, presentations, and digital advertisements.
Develop creative concepts for university admission campaigns, scholarship promotions, events, and educational content.
Maintain visual consistency across BAPO's digital and printed communication materials.
Produce clean, modern, mobile-friendly, and conversion-focused designs.
Video Production & Editing
Plan, shoot, edit, and publish short-form and long-form video content.
Create Facebook Reels, Instagram Reels, YouTube Shorts, educational videos, interviews, and promotional content.
Perform video editing, subtitles, motion graphics, audio enhancement, and visual optimization.
Assist with office-based video shoots, student testimonials, university representative interviews, and event coverage.
Digital Marketing & Paid Advertising
Plan, implement, and optimize Meta Ads campaigns.
Assist with Google Ads and other relevant digital advertising platforms.
Develop lead-generation campaigns targeting prospective international students.
Monitor campaign budgets, cost per lead, conversion quality, and return on advertising spend.
Coordinate with counselling teams to improve lead follow-up and campaign effectiveness.
SEO & Website Content
Conduct keyword research for study abroad, university admissions, scholarships, and international education topics.
Optimize website content, page titles, descriptions, internal linking, and on-page SEO elements.
Support technical SEO monitoring, Google Search Console, and Google Analytics reporting.
Improve organic search visibility and relevant traffic to BAPO's website.
Create SEO-friendly articles, landing-page content, and educational resources.
Analytics & Reporting
Track social media reach, engagement, follower growth, website traffic, leads, and campaign conversions.
Prepare regular digital performance reports.
Recommend improvements based on analytics, audience behavior, and campaign results.
Research emerging content trends, AI tools, and platform updates.
Required Technical Skills
Graphic Design: Adobe Photoshop, Illustrator, Canva, or equivalent tools.
Video Editing: Adobe Premiere Pro, DaVinci Resolve, CapCut, After Effects, or equivalent tools.
Social Media: Meta Business Suite, Facebook, Instagram, YouTube Studio, LinkedIn, and TikTok.
Advertising: Meta Ads Manager; Google Ads knowledge preferred.
SEO: Google Search Console, Google Analytics, keyword research, and on-page SEO.
AI Tools: Practical ability to use AI-assisted content, design, and productivity tools responsibly.
Content Writing: Strong Bangla and English copywriting skills.
Performance Evaluation
Key performance indicators may include content quality, publishing consistency, engagement growth, qualified leads, advertising efficiency, organic search improvements, and overall contribution to BAPO's digital growth.
Application Instructions
Interested candidates should apply through Bdjobs with an updated CV.
A portfolio is strongly recommended, including relevant examples of graphic design, video editing, social media campaigns, or digital marketing achievements.
Portfolio links may include Behance, Google Drive, YouTube, personal websites, or other accessible platforms.
Application Deadline: 17 November 2026
Bahire Poralekha (BAPO)
Website: https://www.bahireporalekha.com
We value creativity, practical skills, originality, accountability, and continuous professional development.
Job Other Benifits
- Provident fund,Tour allowance,Over time allowance,Performance bonus,Mobile bill
- Salary Review: Yearly
- Festival Bonus: 2
- Negotiable salary based on practical skills, experience, and portfolio quality.
- Performance-based digital marketing incentives.
- Annual salary review.
- Two festival bonuses.
- Mobile communication allowance.
- Approved official travel allowance.
- Provident fund and gratuity, subject to company policy and eligibility.
- Overtime allowance where applicable.
- Professional training and skill development opportunities.
- Opportunities to work on international education campaigns and creative projects.
- Recognition and rewards for outstanding creative and marketing performance.