Sr. Executive / Asst. Manager (Brand Marketing & Event Management)

Job Description

Title: Sr. Executive / Asst. Manager (Brand Marketing & Event Management)

Company Name: A Large Renowned Group of Industries

Vacancy: --

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ At least 3 years

Published: 27 Feb 2024

Requirements:

Additional Requirements:
∎ Good interpersonal communication.
∎ Good in both written & speaking in converse.
∎ Gentle & smart impression.
∎ Pro-active timely mannered.

Responsibilities & Context:
∎ We are looking for an Executive-Brand & Marketing to help develop and implement effective brand-building strategies. You'll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results. In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you're also an excellent communicator and team player, we'd like to meet you.
∎ Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.
∎ Design & decorate the prospective shops, dealers & markets by proper branding equips as & where required.
∎ Analyze market trends and development that may impact offline marketing activities.
∎ Assess alternate market research channels.Conduct research to identify emerging trends of consumers.
∎ Design, collect and analyses customer satisfaction and feedback. Execute activities to communicate business value proposition to customers.
∎ Execute brand campaigns.
∎ Execute customer loyalty plans.
∎ Forecast emerging market needs. Generate creative materials, templates and collaterals. Generate customer awareness.
∎ Implement activities that develop organization capabilities to deliver a consistent customer experience.
∎ Implement brand communication plans. Implement brand plans.
∎ Implement innovation campaigns to drive higher customer retention and loyalty.
∎ Maintain customer acquisition and retention programmers.
∎ Monitor effectiveness of programmers. Monitor product image and brand alignment .Review effectiveness of brand campaigns.
∎ Conceive and develop efficient and intuitive marketing strategies. Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
∎ Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
∎ Initiate and control surveys to assess customer requirements and dedication. Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
∎ Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
∎ Monitor progress of campaigns using various metrics and submit reports of performance
∎ Collaborate with managers in preparing budgets and monitoring expenses
∎ Develop and plan marketing strategies of the assigned brands.
∎ Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
∎ Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
∎ Co-work with respective trade channels for promotional mechanism, special offers, in store display and POS materials.
∎ Plan, monitor and review on the marketing budget. Plan and execute new product launches.
∎ Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
∎ Responsible for planning and delivering innovative content across all social media platforms.
∎ Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
∎ Measure and report performance of all digital marketing campaigns.
∎ Manage the ecommerce business by planning and executing online campaigns and promotions.
∎ Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performance and trends.
∎ Find out shops, dealers & organize them by branding of Company's product identity.
∎ Contributing ideas to marketing campaigns
∎ Conducting research and analyzing data to identify and define audiences
∎ Compiling, distributing and presenting ideas, information and strategies
∎ Coordinating promotional activities, events and interviews.
∎ Managing production and performance of multimedia content
∎ Writing and proofreading creative copy.
∎ Maintaining websites and tracking data analytics
∎ Updating databases and using a customer relationship management (CRM) system
∎ Monitoring budgets Managing social media campaigns Monitoring performance of marketing campaigns.

Compensation & Other Benefits:
∎ Mobile bill, Provident fund
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ EL Encashment.
∎ Employee engagement.

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ A Large Renowned Group of Industries

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 28 Mar 2024

Category: Marketing/Sales

Source: bdjobs.com

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