Digital Marketing Specialist - Website Management

• 1 to 3 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup, Training Institutes, Coaching Center

• Bachelor of Science (BSc)
• Bachelor of Computer Application (BCA)

• 1 to 3 years
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup, Advertising Technology (AdTech) Startup, Training Institutes, Coaching Center

• Age 25 to 45 years

Digital Marketing & Campaign Management:

· Plan, execute, and optimize paid ad campaigns on Meta Ads Manager (Facebook/Instagram), Google Ads, LinkedIn, and YouTube.

· Manage end-to-end digital marketing campaigns from conception to ROI analysis.

· Implement lead generation strategies, sales funnel setups, and audience targeting to boost conversions.

· Conduct SEO (Search Engine Optimization) including keyword research, on-page, and off-page optimization to drive organic site traffic.

Social Media & Content Strategy:

· Manage and scale all company social media handles (Facebook, Instagram, LinkedIn, TikTok, YouTube).

· Develop monthly content calendars, write persuasive ad copy, engaging captions, and marketing slogans in both English and Bengali.

· Monitor brand sentiment, reply to complex customer queries, and engage with online communities.

Graphic Design & Creative Production:

· Design professional marketing materials including social media banners, promotional flyers, infographics, web banners, and email newsletters using Adobe Photoshop, Illustrator, or Canva.

· Maintain brand guidelines across all visual touchpoints.

Video Editing & Multimedia:

· Edit promo videos, product reels, YouTube shorts, video ads, and animated graphics using Premiere Pro, After Effects, or CapCut.

· Handle basic video recording setups, product photography, and audio adjustment when necessary.

Analytics, Reporting & Budgeting:

· Monitor performance metrics using Google Analytics, Meta Insights, and custom dashboard tools.

· Provide weekly/monthly performance reports detailing Ad Spend, CTR, CPA, Conversion Rates, and overall ROI to management.

 Educational Requirements

· Bachelor’s degree in Marketing, Mass Communication, Graphic Design, CSE, or any relevant discipline from a reputable university.

· Relevant certifications in Digital Marketing, Google Ads, Meta Ads, or Graphic Design will be considered a strong advantage.

Experience Requirements

· 1 to 2 years of proven hands-on experience in Digital Marketing combined with Graphic Design & Video Editing.

· Candidates with agency experience or prior e-commerce background are highly preferred.

· Portfolio Required: Applicants must submit a link to their creative portfolio (graphic design samples, video reels, and case studies of previous marketing campaigns).