Experience
- 10 to 15 years
- The applicants should have experience in the following business area(s): Design/Printing/Publishing, Group of Companies
Education
- Master of Business Administration (MBA) in Marketing
- Masters
Requirements
- 10 to 15 years
- The applicants should have experience in the following business area(s): Design/Printing/Publishing, Group of Companies
Skills Required
Additional Requirements
- Age 35 to 45 years
- Only Male
Strong leadership, negotiation, communication, and interpersonal skills.
Willingness to undertake an extensive nationwide tour.
Proficiency in MS Excel, PowerPoint, and other business reporting tools.
Experience with ERP will be an advantage.
Ability to work under pressure and deliver results within deadlines.
Responsibilities & Context
1. National Sales Strategy & Planning
Develop and implement annual, quarterly, and monthly sales plans aligned with company objectives.
Set sales targets by region, territory, product/category, and sales channel.
Develop strategies to increase sales volume, market penetration, revenue, and profitability.
Monitor market trends, competitor activities, customer requirements, and emerging business opportunities.
2. Sales & Distribution Management
Ensure appointment of agents in different areas for availability of books and other products.
Identify opportunities for creating agent network to service the education institutions and clients in the markets.
Establish policies, sales programs, trade schemes and promotional initiatives.
3. Publications Market Development
Develop strategies for increasing sales of books and publication products through retail, wholesale, institutional and other relevant channels.
Build strong relationships with book distributors, wholesalers, retailers, educational institutions, libraries, organizations and other key customers.
Identify new markets, customer segments and business opportunities for publication products.
4. Sales Team Leadership
Lead, motivate and develop the national sales team, including regional/area sales managers, territory sales officers and other field personnel.
Set individual and team KPIs and regularly review performance against targets.
Conduct periodic sales review meetings and ensure timely corrective actions.
Improve sales-force productivity through coaching, field visits, training, and performance management.
Ensure proper manpower planning and deployment according to business requirements.
5. Sales Performance & Target Management
Monitor daily, weekly, and monthly sales performance against targets.
Prepare regular sales forecasts and management reports.
6. Collection & Credit Management
Ensure timely collection of receivables.
Monitor customer credit limits, outstanding balances, and ageing.
Develop strategies to minimize overdue and bad debts.
7. Market Intelligence & Business Development
Conduct regular market visits and gather market intelligence on competitors’ policies, pricing, product demand, and practices.
Identify new business opportunities, strategic partnerships and potential institutional customers.
Provide management with actionable insights regarding market trends and competitive developments.
8 Reporting & Management Support
Prepare and present sales forecasts, performance reports, market analysis and business plans to senior management.
Provide data-driven recommendations for improving sales, distribution and profitability.
Maintain accurate sales information and ensure effective use of ERP/CRM and other reporting systems.