Experience
- At least 4 years
- The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, Direct Selling/Marketing Service Company, E-commerce Startup, Leather goods/ Footwear/ Tannery, Market Research Firms, Online Retail Startup
Education
- Bachelor/Honors
Professional certifications in Digital Marketing, Meta Ads, Google Ads, or Performance Marketing will be preferred.
Practical training in Facebook & Instagram Ads, Google Analytics 4 (GA4), SEO, and Conversion Tracking will be an advantage.
Certification in E-commerce Marketing, Marketing Analytics, or Digital Advertising is desirable.
Requirements
- At least 4 years
- The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, Direct Selling/Marketing Service Company, E-commerce Startup, Leather goods/ Footwear/ Tannery, Market Research Firms, Online Retail Startup
Skills Required
Additional Requirements
- Age At least 26 years
- Only Male
Candidates must have a minimum of 4 years of professional experience in digital marketing.
Candidates must have proven hands-on experience managing digital advertising campaigns with a cumulative ad spend of USD 5,000–10,000 or more.
Must have a proven track record of managing and optimizing paid advertising campaigns to achieve measurable sales growth and positive ROAS.
Experience in footwear, fashion, retail, or e-commerce brand marketing will be highly preferred.
Must be proficient in Meta Ads Manager, audience targeting, retargeting, campaign optimization, and performance analysis.
Candidates must be able to demonstrate previous campaign performance through ad account reports, case studies, or a professional portfolio.
Strong analytical skills and the ability to make data-driven marketing decisions are essential.
Must have a strong “Can-Do” attitude, a results-driven mindset, and the ability to take full ownership of the digital marketing project. The candidate must be committed to delivering measurable results, overcoming challenges, and achieving the company’s marketing objectives with a strong sense of accountability and determination.
Responsibilities & Context
Develop and implement digital marketing strategies to strengthen Catchy Footwear’s brand presence and increase footwear sales.
Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, TikTok, and Google to drive product inquiries, customer engagement, and sales.
Develop effective marketing campaigns for new footwear collections, seasonal products, Eid offers, festival promotions, and special discounts.
Manage and grow the brand’s social media presence by ensuring regular product promotion, engaging content, and effective customer communication.
Coordinate footwear product photography, promotional videos, reels, and creative content to showcase product designs, quality, comfort, and style.
Drive online sales and generate potential customers for Catchy Footwear’s retail showrooms and digital sales channels.
Analyze campaign performance, advertising expenditure, sales conversions, customer acquisition costs, and Return on Ad Spend (ROAS) to maximize marketing effectiveness.
Implement retargeting strategies to convert interested customers, recover potential lost sales, and encourage repeat purchases.
Monitor competitors’ footwear products, pricing, promotional offers, and digital marketing activities to identify new business opportunities.
Collaborate with the Sales and Showroom teams to align digital campaigns with product availability, sales targets, and ongoing promotions.
Develop customer engagement and retention initiatives, including customer reviews, user-generated content, influencer collaborations, and loyalty campaigns.
Prepare monthly digital marketing plans, campaign budgets, performance reports, and actionable recommendations for management.
Monitor customer feedback, online reviews, and messages to identify customer preferences and improve the brand’s digital reputation.
Identify opportunities to expand online sales, strengthen brand awareness, and improve the overall marketing ROI of Catchy Footwear.
Any other task assigned by the management authority.
Job Other Benifits
Competitive salary package based on qualifications and experience.
Provident Fund (PF) facility as per company policy.
Gratuity facility as per company policy.
Threee festival bonuses annually as per company policy.
Full lunch facilities provided by the company.
Special discounts on Catchy Footwear products for employees.
All government-declared public holidays as per company policy and applicable labour laws.
Annual salary review and increment as per company policy.
Other admissible benefits and facilities as per company rules.