Education
Bachelor's degree preferred.
Candidates with strong practical expertise and proven results are encouraged to apply.
Skills Required
Additional Requirements
- Minimum 3 years of practical Digital Marketing experience, preferably in E-commerce.
- Strong hands-on expertise in Meta Ads, Campaign Optimization & Scaling.
- Good practical knowledge of Google Ads, TikTok Ads, GA4, Meta Pixel, CAPI & GTM.
- Proven skills in Content Strategy, Research, Planning, Creative Testing & CRO.
- Experience managing advertising budgets and delivering measurable sales results.
- Strong analytical, creative thinking, problem-solving, and communication skills.
- Experience in Fashion, Apparel, or D2C E-commerce will be an advantage.
Responsibilities & Context
Job Context
Al Hurmat is a growing Islamic modest fashion brand looking for a skilled, creative, and results-driven Digital Marketing Professional to drive E-commerce sales, develop effective content strategies, and accelerate business growth.
Key Responsibilities
- Plan, execute, optimize, and scale advertising campaigns across Meta, Google & TikTok.
- Develop performance marketing strategies focused on Sales Growth, ROAS, CPA, and profitability.
- Conduct audience research, retargeting, A/B testing, and creative performance analysis.
- Develop Content Strategy, Content Research, Creative Planning, and weekly/monthly content calendars.
- Generate engaging content ideas, hooks, storytelling concepts, and high-converting advertising creatives.
- Collaborate with creative teams to produce sales-driven, engaging, and trust-building content.
- Analyze website, landing page, and marketing funnel performance to improve conversions.
- Plan promotional campaigns, product launches, and customer retention strategies.
- Monitor marketing analytics, conversion tracking, and campaign performance.
- Prepare performance reports and provide actionable recommendations for business growth.
Job Other Benifits
- Performance-based career growth opportunities.
- Professional and collaborative working environment.
- Other benefits as per company policy.