Experience
- At most 1 year
- The applicants should have experience in the following business area(s): Coffee Shop, Restaurant
- Freshers are also encouraged to apply.
Education
- HSC
Requirements
- At most 1 year
- The applicants should have experience in the following business area(s): Coffee Shop, Restaurant
- Freshers are also encouraged to apply.
Skills Required
Additional Requirements
- Age At least 18 years
- Only Male
Minimum 6 months to 1 year of relevant experience in social media management, digital marketing, or content creation.
Practical proficiency in Facebook, Instagram, TikTok, and Meta Business Suite.
Basic knowledge of Meta Ads Manager, boosting, audience targeting, and campaign performance analysis.
Ability to create social media graphics and promotional posters using Canva or equivalent tools.
Ability to edit reels and short-form videos using CapCut or similar software.
Practical knowledge of AI-assisted content creation using ChatGPT, Gemini, Canva AI, CapCut AI, or equivalent tools for captions, promotional copy, graphics, and videos.
Strong Bangla and functional English caption-writing and communication skills.
Ability to respond promptly and professionally to customer messages and comments.
Ability to coordinate with influencers, food vloggers, photographers, and video editors.
A relevant portfolio or work samples demonstrating practical skills is mandatory.
Creative, responsible, organized, and capable of working independently.
Must be willing to work full-time on-site in Mirpur-2, Dhaka, from 12:00 PM to 9:00 PM.
Responsibilities & Context
Job Context
PizzaBulls & Cafe Varginha is seeking a creative, proactive, and results-driven Social Media & Digital Marketing Executive to manage and strengthen its digital presence, develop engaging content, execute effective marketing strategies, and build meaningful audience engagement.
The ideal candidate should have hands-on experience in social media management, AI-assisted content creation, graphic design, short-form video editing, digital advertising, and online community management. The role also involves coordinating with influencers, content creators, and external creative partners to support brand awareness and marketing activities.
Key Responsibilities
1. Social Media Management & Content Strategy
Manage Facebook, Instagram, TikTok, and other assigned social media platforms.
Develop and maintain content calendars for posts, reels, stories, and promotional campaigns.
Create engaging Bangla and English captions, hashtags, and compelling calls to action.
Research social media trends, competitor activities, and audience preferences to identify content opportunities.
Maintain consistent brand identity, content quality, and publishing schedules.
2. AI-Assisted Content Creation & Creative Production
Use AI-powered tools such as ChatGPT, Gemini, Canva AI, CapCut AI, or equivalent platforms for creative content development.
Generate and refine content ideas, promotional copy, captions, campaign concepts, and short-form video scripts using AI.
Create or enhance social media posters, promotional graphics, reels, and short-form videos using AI-assisted design and editing tools.
Apply effective AI prompting techniques to produce original, engaging, and brand-relevant creative materials.
Review and refine AI-generated content to ensure accuracy, creativity, visual quality, and consistency with brand guidelines.
3. Graphic Design, Photography & Video Editing
Create attractive social media graphics, promotional posters, and marketing creatives using Canva or similar tools.
Perform basic photo editing, reel editing, and short-form video production using CapCut or equivalent software.
Assist with basic photography, video shooting, and content production using available equipment.
Coordinate with professional photographers and video editors for advanced creative production.
4. Digital Advertising & Performance Marketing
Identify which posts and reels should be promoted organically and which are suitable for paid boosting.
Recommend advertising objectives, target audiences, geographic locations, and campaign budgets.
Assist in managing Facebook and Instagram advertising campaigns through Meta Business Suite and Ads Manager, subject to management approval.
Monitor reach, views, engagement, follower growth, customer inquiries, and advertising performance.
Analyze campaign results and recommend improvements to increase relevant audience engagement and brand visibility.
Prepare regular social media and digital marketing performance reports.
5. Community Management & Customer Communication
Monitor and respond promptly to social media messages, comments, and customer inquiries.
Prioritize urgent messages and escalate complaints or sensitive matters to management when necessary.
Maintain professional, friendly, and brand-appropriate communication.
Ensure that customer responses are accurate and based on management-approved information.
6. Influencer Marketing & External Coordination
Identify and communicate with relevant food influencers, vloggers, content creators, photographers, and video editors.
Coordinate influencer collaborations, promotional activities, content schedules, and agreed deliverables.
Follow up with external partners to ensure timely content delivery and publication.
Maintain professional working relationships with creative and marketing partners.
Obtain management approval before committing to paid collaborations or promotional expenses.
7. Performance Monitoring & Reporting
Track social media growth, content performance, audience engagement, and campaign outcomes.
Monitor key performance indicators, including reach, impressions, views, engagement, follower growth, and customer inquiries.
Prepare weekly and monthly performance summaries.
Suggest practical, data-informed strategies to improve digital marketing effectiveness and brand awareness.
Job Other Benifits
- Lunch Facilities: Full Subsidize
Food and accommodation provided by the company.
One fixed weekly holiday.
Duty hours: 12:00 PM – 9:00 PM.