Experience
- 5 to 8 years
- The applicants should have experience in the following business area(s): Hospital, Clinic
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
At least 3–5 years of experience in a managerial or leadership role.
Experience in a corporate hospital or healthcare organization will be highly preferred.
Requirements
- 5 to 8 years
- The applicants should have experience in the following business area(s): Hospital, Clinic
Additional Requirements
- Age 30 to 50 years
Strong leadership and team management skills.
Excellent communication, negotiation, and presentation skills.
Good understanding of the healthcare industry and hospital operations.
Strong corporate networking and relationship-building capabilities.
Knowledge of digital marketing, branding, and market research.
Strategic thinking and business development skills.
Ability to achieve revenue and business growth targets.
Responsibilities & Context
About the Position
We are looking for a dynamic, experienced, and result-oriented Marketing Manager to lead the marketing and business development activities of our corporate hospital. The successful candidate will be expected to take responsibility for the following:
Take full ownership of achieving the hospital's approved monthly revenue targets.
Ensure measurable and sustainable growth in patient volume and overall hospital revenue.
Develop and maintain strong relationships with corporate clients, institutional partners, and other key stakeholders.
4.Enhance the productivity, efficiency, and accountability of the Sales & Marketing team.
Identify, develop, and implement new business opportunities and revenue-generating initiatives.
Ensure ethical marketing practices while safeguarding and strengthening the hospital's reputation and brand image.
Work closely with the CFO and CEO/Managing Director to ensure that sales and marketing initiatives contribute to sustainable revenue growth, profitability, and overall financial performance.
Responsibilities of this position:
1. Strategic Marketing & Business Development
Develop and implement comprehensive marketing strategies to increase hospital revenue and market share.
Identify new business opportunities and expand the hospital's healthcare service network.
Develop and implement effective marketing strategies to attract and increase patient flow across various hospital departments, diagnostic services, specialized clinics, and healthcare packages.
Monitor market trends, competitor activities, and patient demand.
2. Corporate & Institutional Relationship Management
Establish and maintain relationships with corporate houses, banks and non-banking financial institutions, insurance companies, NGOs, multinational organizations and Co-operative organizations.
Develop corporate healthcare agreements, annual health check-up packages, and employee healthcare programs.
Build relationships with doctors, referral partners, and relevant healthcare institutions.
Explore opportunities for institutional and corporate patient referrals.
3. Brand Promotion & Digital Marketing
Plan and execute branding, advertising, and promotional campaigns.
Oversee digital marketing activities through Facebook, Google, YouTube, LinkedIn, and other platforms.
Promote hospital facilities, specialist doctors, diagnostic services, and healthcare packages.
Ensure effective public relations and corporate communications.
4. Patient Acquisition & Service Promotion
Develop strategies to attract new patients and retain existing patients.
Coordinate with the hospital's clinical, diagnostic, customer care, and operations departments.
Promote specialized healthcare services and diagnostic facilities.
Monitor patient feedback and recommend improvements to enhance patient satisfaction.
5. Team Leadership & Performance Management
Lead, supervise, and motivate the marketing and business development team.
Set monthly and annual marketing targets and evaluate team performance.
Prepare marketing budgets, business development plans, and performance reports.
Present marketing performance and strategic recommendations to top management.
Job Other Benifits
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2