Experience
- 5 to 10 years
- The applicants should have experience in the following business area(s): Advertising Agency, Multinational Companies, Market Research Firms, Direct Selling/Marketing Service Company, Web Media/Blog, Professional Photographers, Healthcare/Lifestyle product, E-commerce Startup, Online Retail Startup, F-commerce
Education
- Bachelor of Business Administration (BBA)
- Master of Business Administration (MBA)
- Post Graduate Diploma (PGD)
Requirements
- 5 to 10 years
- The applicants should have experience in the following business area(s): Advertising Agency, Multinational Companies, Market Research Firms, Direct Selling/Marketing Service Company, Web Media/Blog, Professional Photographers, Healthcare/Lifestyle product, E-commerce Startup, Online Retail Startup, F-commerce
Skills Required
Additional Requirements
- Bachelor's degree in Marketing, Business or a related field.
- 2–4 years of experience in digital or performance marketing, preferably in e-commerce or fashion, with proven results you can show.
- Hands-on experience with Meta Ads Manager (Facebook and Instagram ads), including campaign setup, audience targeting and budget management.
- Strong analytical skills, with a working knowledge of CPA, ROAS, CTR and conversion rate, and the ability to turn data into clear actions.
- Understanding of the Bangladesh fashion market and online shopping behavior.
- Strategic thinking with the confidence to set direction and make decisions.
- Leadership and coordination skills, with the ability to work with creative, sales and management teams.
- Strong written communication skills in English; proficiency in Bangla and Chinese will be considered an advantage.
Responsibilities & Context
- Define the brand positioning, key marketing messages and overall marketing strategy for SELECT and other SPARK brands.
- Plan, launch and manage paid advertising campaigns on Facebook, Instagram and other digital platforms.
- Own the media buying budget, including budget allocation, prospecting campaigns and retargeting campaigns.
- Lead campaign concepts from idea to execution, working closely with the creative and influencer teams to produce content that drives sales.
- Track and report on leads, orders, cost per acquisition (CPA), return on ad spend (ROAS) and attributed revenue, and share clear insights with senior management.
- Improve conversion rates across the full customer journey, from ad click to purchase, including landing pages, offers and checkout experience.
- Analyze campaign performance, run day-to-day optimization, and make data-backed decisions on where to invest and what to scale or stop.
- Stay current on digital marketing trends, platform changes and competitor activity in the Bangladesh fashion and e-commerce market.
- Build, guide and coordinate the marketing team and external partners such as agencies, influencers and content producers.
Job Other Benifits
- Mobile bill,Weekly 2 holidays,Gratuity
- Salary Review: Yearly
- Lunch Facilities: Full Subsidize
- Festival Bonus: 2