Growth Marketing Specialist

• 3 to 5 years

• Bachelor of Business Administration (BBA)

• 3 to 5 years

• Age 28 to 35 years

The right person is: results-driven, data-minded, proactive, curious about AI and technology, and comfortable owning outcomes without close supervision.Good to KnowThe role begins with a 6-month Process Familiarization Period, with monthly check-ins and formal reviews at 3 and 6 months.The role involves access to confidential business and student data. Employment is subject to signing a confidentiality and data-protection agreement.

About Executive Study Abroad

Executive Study Abroad has guided students towards international education since 2001. We are an official representative of leading universities in Australia, Canada, Malaysia, the UK and the USA, and support students through every step from choosing a destination to securing an offer.

Position Overview

This is not a traditional social media role. We are looking for a growth-focused marketer to lead our digital presence, online lead generation and marketing performance across social, search, video and AI-powered channels. You will plan, run, optimise and measure campaigns that build our brand and bring in qualified student leads. You will be supported by our in-house visualiser and graphic design team, and will work directly with senior leadership. Working Hours: Sunday – Thursday, 10:00 AM – 6:30 PM. Reporting To: Director’s Office.

Key Responsibilities

Social Media & Content

• Develop and execute a social media strategy across LinkedIn, Facebook, Instagram, YouTube and other relevant platforms

• Manage a structured content calendar with consistent publishing

• Create content in formats that perform best, including short- and long-form video, carousels and static posts

• Grow reach, engagement and community trust

Paid Advertising

• Plan, launch and optimise Google Ads campaigns (Search, Display, Remarketing and Video)

• Manage YouTube advertising and channel growth

• Manage ad budgets responsibly and improve CPL, CTR, conversion rate and ROAS

Lead Generation

• Build and optimise lead-generation funnels and landing pages

• Set up lead capture and accurate source tracking and attribution

• Ensure smooth lead handover to the counselling team, and monitor lead quality

AI & Automation

• Use AI tools for content, research, design, analysis and workflow automation

• Identify and implement practical AI and automation solutions that improve efficiency

Analytics & Reporting

• Maintain dashboards and track performance across all channels

• Prepare monthly reports on reach, engagement, leads, conversions, spend and ROI

• Turn data into clear recommendations

Success in the First 6 Months Looks Like

• Consistent, high-quality content published on schedule

• Measurable growth in reach, engagement and followers

• More qualified leads at a lower cost per lead

• Accurate tracking and reporting, with minimal lead leakage

• At least one AI or automation initiative that improves efficiency