Head of Strategic Brand Management (AGM/DGM))

Job Description

Title: Head of Strategic Brand Management (AGM/DGM))

Company Name: Akij Resources

Vacancy: --

Age: 35 to 45 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ 12 to 15 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Cement, Steel

Published: 19 Apr 2025

Education:
∎ A BBA (Marketing) with an MBA (Marketing, Strategic Brand Management, or related area) is preferred.

Requirements:

Additional Requirements:
∎ Age 35 to 45 years
∎ Focus: FMCG (No Agency)
∎ Brand Strategy, Brand Governance & Standardization
∎ Strong track record of building, managing, and growing successful brands.
∎ Deep understanding of consumer behavior, brand positioning, and market trends.
∎ Outstanding leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
∎ Excellent communication and interpersonal skills for internal collaboration and external brand representation.
∎ Proficiency in digital marketing tools, analytics platforms, and emerging branding technologies.
∎ A creative, strategic thinker who can deliver measurable impact.
∎ Focus: FMCG (No Agency)
∎ Brand Strategy, Brand Governance & Standardization
∎ Strong track record of building, managing, and growing successful brands.
∎ Deep understanding of consumer behavior, brand positioning, and market trends.
∎ Outstanding leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
∎ Excellent communication and interpersonal skills for internal collaboration and external brand representation.
∎ Proficiency in digital marketing tools, analytics platforms, and emerging branding technologies.
∎ A creative, strategic thinker who can deliver measurable impact.




Responsibilities & Context:
∎ Develop and lead long-term brand strategies for each SBU in alignment with corporate objectives.
∎ Create and execute differentiated brand positioning strategies for each product vertical (e.g. cement, steel, RMC, feed, FMCG).
∎ Design and implement a cohesive brand architecture across Akij Resource and its operating companies.
∎ Guide Brand Managers in developing annual brand plans, marketing calendars, and campaign strategies.
∎ Ensure consistency in brand voice, tonality, and identity across all channels and touchpoints.
∎ Drive synergies and shared learnings between brands where relevant.
∎ Collaborate with Research & Insights to leverage consumer behavior, competitor intelligence, and market trends.
∎ Translate insights into actionable brand initiatives and innovation pipelines.
∎ Lead brand health tracking and identify growth opportunities.
∎ Oversee the development and execution of integrated campaigns (ATL, BTL, digital, trade marketing).
∎ Work closely with creative, media, digital, and PR agencies to ensure impactful brand storytelling.
∎ Ensure on-time, on-budget delivery of campaigns with proper evaluation metrics.
∎ Maintain strong brand governance by ensuring adherence to brand guidelines across companies.
∎ Regularly review marketing collaterals, packaging, trade materials, etc., for alignment.
∎ Partner with Product Development, Sales, Supply Chain, and Finance to drive brand growth and ensure commercial feasibility.
∎ Represent the Marketing function in SBU-level Steering Committee meetings and strategic forums.
∎ Directly manage and mentor Brand Managers and related marketing staff.
∎ Build a high-performing brand team with strategic thinking and executional excellence.
∎ Identify capability gaps and drive upskilling initiatives.
∎ Plan and manage brand marketing budgets across SBUs efficiently.
∎ Define KPIs for brand initiatives, monitor performance, and report regularly to the CBDO.
∎ Brand Strategy & Portfolio Management
∎ Develop and lead long-term brand strategies for each SBU in alignment with corporate objectives.
∎ Create and execute differentiated brand positioning strategies for each product vertical (e.g. cement, steel, RMC, feed, FMCG).
∎ Design and implement a cohesive brand architecture across Akij Resource and its operating companies.
∎ Brand Planning & Execution Oversight
∎ Guide Brand Managers in developing annual brand plans, marketing calendars, and campaign strategies.
∎ Ensure consistency in brand voice, tonality, and identity across all channels and touchpoints.
∎ Drive synergies and shared learnings between brands where relevant.
∎ Consumer & Market Insight-Driven Strategy
∎ Collaborate with Research & Insights to leverage consumer behavior, competitor intelligence, and market trends.
∎ Translate insights into actionable brand initiatives and innovation pipelines.
∎ Lead brand health tracking and identify growth opportunities.
∎ Integrated Campaign Supervision
∎ Oversee the development and execution of integrated campaigns (ATL, BTL, digital, trade marketing).
∎ Work closely with creative, media, digital, and PR agencies to ensure impactful brand storytelling.
∎ Ensure on-time, on-budget delivery of campaigns with proper evaluation metrics.
∎ Brand Governance & Standardization
∎ Maintain strong brand governance by ensuring adherence to brand guidelines across companies.
∎ Regularly review marketing collaterals, packaging, trade materials, etc., for alignment.
∎ Cross-Functional Collaboration
∎ Partner with Product Development, Sales, Supply Chain, and Finance to drive brand growth and ensure commercial feasibility.
∎ Represent the Marketing function in SBU-level Steering Committee meetings and strategic forums.
∎ Capability Building & Team Leadership
∎ Directly manage and mentor Brand Managers and related marketing staff.
∎ Build a high-performing brand team with strategic thinking and executional excellence.
∎ Identify capability gaps and drive upskilling initiatives.
∎ Budget Management & Performance Tracking
∎ Plan and manage brand marketing budgets across SBUs efficiently.
∎ Define KPIs for brand initiatives, monitor performance, and report regularly to the CBDO.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance, Tour allowance, Insurance, Weekly 2 holidays, Gratuity, Provident fund
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ A vibrant, collaborative culture that encourages out-of-the-box thinking.
∎ Competitive salary and benefits package tailored to attract the best talent.
∎ The opportunity to work with a passionate team and leave a lasting legacy.
∎ A vibrant, collaborative culture that encourages out-of-the-box thinking.
∎ Competitive salary and benefits package tailored to attract the best talent.
∎ The opportunity to work with a passionate team and leave a lasting legacy.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Job Highlights:

Company Information:
∎ Akij Resources
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Address::
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 30 Apr 2025

Category: Marketing/Sales

Similar Jobs

Keywords:

bd job, bd job bangladesh, bd job bd, bd jobs bd, bdbd jobs, bdesh job, bdjob, bdjobs bangla, bdjobs bangladesh, bdjobs of bangladesh, all job, all jobs, all jobs teletalk, bd govt job, bd job circular, bd job today, bdjob circular, bdjobs circular, bdjobstoday com, brac ngo career, electronic recruiting, government bd jobs, govt job circular, govt job circular 2024 bangladesh, govt jobs in bangladesh, jo bs, job circular, job circular 2024, job circular2024, jobs circular 2024, sign in bd jobs, teletalk jobs, teletalkjob, www bd jobs, www bdjob com bd, www bdjobs bd, www bdjobstoday com, all government job circular, all government job circular 2024, all government jobs, all government recruitment, all govt job circular, all govt job circular 2024, all govt recruitment, all job circular, all job circular 2024, all job login, all jobs account, all jobs circular 2024, all jobs login, alljobs teletalk com bd, bangla job circular, bangla job news, bangla job newspaper, bangladesh all job, bangladesh job circular, bangladesh job circular 2024, bangladeshi job website, banglalink career, banglalink job, bank job circular, bd all job, bd application, bd driver job, bd government job circular, bd government job circular 2024, bd govt job bdgovtjob net, bd govt job circular 2024, bd govt jobs circular, bd job app, bd job chittagong, bd job dhaka, bd job garments, bd job in khulna, bd job news bangla, bd job newspaper, bd job rajshahi, bd job site, bd job sylhet, bd job vacancy, bd job's com, bd jobs apply online, bd jobs chittagong, bd jobs circular 2024, bd jobs dhaka, bd jobs in garments, bd jobs today dhaka, bd jobs today ngo, bd jobs website, bd jobscom, bd online job for students, bdjob account, bdjob today, bdjobs account create, bdjobs brac, bdjobs com limited, bdjobs com online job posting, bdjobs govt, brac job, brac jobs circular, brac ngo job, canadian job bank, career at walton, career in bangladesh, dc office job circular 2024, dhaka work, driving job in bangladesh, eastern bank job openings, ebl bank career, freelancing bd, freelancing from bangladesh, freelancing in bangladesh, gov all job, government government job, government j, government jobs 2024, government jobs 2024, government jobs circular 2024, government jobs government jobs, government's job, govt govt jobs, govt j, govt job circular 2022, govt job circular 2024 bangladesh, govt job job, govt jobs 2024, govt jobs circular 2024, govtjobs 2024, home work job, jamuna group job circular, job bank, job bank job bank, job bank jobs, job bd gov, job circular 2024 bangladesh, job in dhaka, job in dhaka city, job in khulna, job in rajshahi, job in sylhet, job in sylhet city, job news, job news in bd, job news today, job newspaper, job newspaper bangladesh, job newspaper today, job offer in bangladesh, job opportunity in bangladesh, job portal in bangladesh, job site in bangladesh, jobs in bangladesh, jobs in chittagong, jobs in garments, jobs in ngo, jobs in rajshahi city, jobs teletalk, jobs un, jobsite bangladesh, largest job site of bangladesh, largest jobsite in bangladesh, latest job circular, my bd jobs, my bdjobs, new government job circular, new govt job circular, new govt job circular 2024, new job circular, new job circular 2024, new jobs circular 2024, ngo development, ngo job circular, ngo job circular 2024, ngo jobs in bangladesh, online job bd, online job in bangladesh, online jobs for students in bangladesh, online jobs online, part time job in dhaka, pharmaceutical job circular, recent government job circular, recent govt job circular, recent job circular, recent job circular 2024, recent ngo job circular, teletalk all job, teletalk job circular, teletalk job portal, today bd job circular, today job circular in bangladesh, today jobs circular, un jobs in bangladesh, walton job circular, work jobs, www bd job circular 2024, www bdjobs com 2024, www bdjobstoday com 2022, www job bd com, www jobs bd com, www teletalk com bd job circular, all bd job circular 2024, all govt job bd, all govt job circular 2022, all job circular 2022, all job circular in bangladesh, all teletalk jobs, alljobs by teletalk, alljobs circular bd, alljobs teletalk bd, australia job site, australia job vacancy, bangla cyber job, bangla job cyber, bangla jobs, bangladesh cyber, bangladesh freelancing site, bangladesh government job, bangladesh govt job circular, bangladesh govt job circular 2024, bank careers, bd govt circular, bd govt job circular 2021, bd govt job circular 2022, bd govt job news, bd govt job today, bd govt jobs 2024, bd job circular 2022, bd job com today, bd job cyber, bd job gov, bd job gov bd, bd job news today, bd job teletalk, bd jobs gov bd, bd jobs government, bd jobs teletalk, bd new job circular, bd teletalk job, bd work, bdgovt job, bdjobs teletalk, bdjobstoday company, call center job, canada job vacancy, career jobs, carers jobs, company job, corporate jobs, ctg jobs, cyber bangla job, cyber jobs, data entry jobs from home in bangladesh, data entry jobs in bangladesh, data entry jobs online bangladesh, easy jobs, finance job, gov job circular in bangladesh, government job apply, government job bangladesh, government job circular bd, government job circular in bangladesh, government job circular today, government jobs 2022, government jobs bd, government jobs com, govt bd job circular 2024, govt job apply, govt job circular 2022 bangladesh, govt job list in bangladesh, govt job news bd, govt jobs com, govt vacancy today, hot jobs, international job sites, international jobs, international jobs in bangladesh, international ngo jobs in bangladesh, jago jobs, jagojobs, job advertising, job circular 2022, job hunter sites, job in australia, job in security guard, job listing, job listing websites, job offers, job opportunities, job opportunities in canada, job opportunities in japan, job portal, job posting, job site, job sites online, job vacancies, job website, jobs 2024, jobs cyber, jobs in canada, jobs online, jobs today, latest govt job circular, my job, my jobs, need job, new government jobs, new government jobs 2024, new govt jobs 2024, new job circular 2022, new job circular in bangladesh, new jobs, new jobs 2024, news govt job, ngo jobs today, office assistant job, office jobs, online job application, online job bd at home for students in bangladesh, online job work from home, online jobs home, online jobs work from home in bangladesh, online work from home in bangladesh, part time job in bangladesh, part time jobs for students in dhaka, plan international jobs, private company job, private job, recent govt job circular 2024, recent job circular 2022, site jobs, student job bd, student part time job in bangladesh, supervisor job, teletalk bd jobs, teletalk govt job, teletalk job account, teletalk job apply, teletalk job bd, today government job, today govt job circular, today govt jobs, top 10 government job in bangladesh, work bd, work for home online, work from home jobs dhaka, work from home jobs in bangladesh, work fromhome, work online jobs, www all job teletalk com bd, www gov job com, www government job, www job gov bd, , bd job bangladesh, all jobs teletalk, bd govt job, bd job circular, bd job today, brac ngo career, govt job circular, job circular, teletalk jobs, bangla job circular, bangladesh all job, bd job chittagong, bd job dhaka, bd job in khulna, bd job rajshahi, bd job sylhet, career at walton