Experience
- At least 8 years
- The applicants should have experience in the following business area(s): Healthcare/Lifestyle product
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
Requirements
- At least 8 years
- The applicants should have experience in the following business area(s): Healthcare/Lifestyle product
Skills Required
Additional Requirements
- Age 33 to 42 years
- Only Male
Responsibilities & Context
Develop and execute the overall brand and marketing strategy in alignment with the company's business objectives.
Prepare and implement annual and quarterly brand plans, marketing calendars, campaigns, and budgets.
Strengthen brand positioning, identity, visibility, and consumer engagement across relevant channels.
Plan and execute ATL, BTL, digital, social media, trade marketing, activation, PR, and influencer marketing initiatives.
Lead new product launch campaigns, including market assessment, positioning, communication strategy, and go-to-market planning.
Conduct market research and analyze consumer insights, competitor activities, category trends, and market opportunities.
Work closely with Sales, Digital Marketing, Nutrition/Technical, Production, and other relevant departments to ensure effective execution of marketing initiatives.
Monitor campaign performance and marketing expenditure and evaluate ROI and other key marketing KPIs.
Manage external agencies, media partners, vendors, and other marketing stakeholders.
Ensure all brand communications and promotional materials comply with applicable regulatory requirements and company standards.
Prepare periodic brand and marketing performance reports and recommendations for Management.
Lead, guide, and develop the Brand & Marketing team to achieve departmental objectives.