Experience
- At least 3 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG)
Education
- Bachelor of Business Administration (BBA) in Marketing
Requirements
- At least 3 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG)
Additional Requirements
- Age At most 32 years
Responsibilities & Context
Develop and execute brand strategies and marketing plans to drive brand equity, market share, and business growth.
Plan and execute integrated 360-degree marketing campaigns across ATL, BTL, digital, social media, influencer marketing, and consumer activation.
Strengthen brand positioning, awareness, preference, and loyalty through consistent brand communication and consumer engagement.
Analyze consumer insights, market trends, competitor activities, and channel opportunities to identify growth drivers.
Develop marketing and category plans covering product innovation, renovation, pricing, and portfolio optimization.
Prepare sales budgets, Consolidated Marketing Plans (CMP), and Profit & Loss (P&L) statements for the assigned portfolio.
Monitor national and zonal sales performance against budgets and recommend corrective actions.
Coordinate with cross-functional teams and external agencies to ensure effective campaign development and execution.
Plan and execute new product launches, including positioning, pricing, go-to-market strategy, and post-launch evaluation.
Monitor brand performance, marketing expenditure, and campaign effectiveness; present monthly Brand Performance Reviews (BPR) and recommend improvements.
Conduct market and household visits to generate consumer insights and identify emerging trends and business opportunities.
Maintain marketing reports, sales tracking, budgeting dashboards, and income statements in coordination with relevant departments.