Experience
- 10 to 15 years
- The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Automobile, Motor Vehicle body manufacturer, Motor Workshop, Fuel/Petroleum, Direct Selling/Marketing Service Company, Battery, Storage cell, Dry cell (Battery)
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
Requirements
- 10 to 15 years
- The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Automobile, Motor Vehicle body manufacturer, Motor Workshop, Fuel/Petroleum, Direct Selling/Marketing Service Company, Battery, Storage cell, Dry cell (Battery)
Skills Required
Additional Requirements
Strong leadership, communication, and negotiation skills.
Excellent knowledge of ATL, BTL, and brand marketing.
Proven ability to manage marketing budgets and agencies.
Strong analytical, planning, and problem-solving skills.
Ability to work under pressure and meet deadlines.
Proficiency in MS Office and marketing analytics tools.
Willingness to travel for events, roadshows, and market visits.
Automotive industry experience will be an advantage.
Responsibilities & Context
A. ATL (Above-the-Line) Marketing
Develop and execute mass media advertising campaigns across television, radio, newspapers, magazines, billboards, and other relevant media channels.
Coordinate with advertising agencies for campaign development, creative execution, media planning, and placement.
Ensure consistency in brand communication, positioning, and messaging across all ATL activities.
Monitor and evaluate campaign performance based on reach, impressions, audience engagement, and return on investment (ROI).
Develop and maintain an annual ATL marketing calendar aligned with business objectives, product launches, seasonal demand, and sales targets.
Plan and manage media budgets to maximize campaign effectiveness and brand visibility.
B. BTL (Below-the-Line) Marketing
Plan and execute promotional activities, including product launches, roadshows, exhibitions, trade fairs, customer engagement events, and brand activations.
Manage Point of Sale Materials (POSM), including banners, posters, leaflets, brochures, display materials, and other promotional items.
Coordinate with the Sales team to ensure effective execution of field marketing activities and promotional campaigns.
Plan and implement dealer, distributor, and retailer engagement programs to strengthen market presence and support sales growth.
Monitor the effectiveness of BTL activities in terms of customer engagement, lead generation, and sales support.
Ensure timely execution and quality control of promotional events and marketing materials.
C. Brand Strategy & General Marketing
Assist in developing and implementing brand strategies, annual marketing plans, and integrated ATL and BTL campaigns.
Ensure consistent brand identity and communication across all marketing channels and customer touchpoints.
Conduct market research and competitor analysis to identify market trends, customer preferences, and business opportunities.
Collaborate with the Digital Marketing team to ensure alignment between offline and online marketing campaigns.
Maintain effective relationships with advertising agencies, media partners, event organizers, printing vendors, and other marketing service providers.
Identify opportunities to improve brand awareness, customer engagement, and market penetration.
D. Marketing Budget & Cost Control
Prepare and manage the annual marketing budget for ATL, BTL, and other marketing activities.
Monitor marketing expenditure against the approved budget and ensure cost-effective utilization of resources.
Review vendor quotations, campaign costs, and agency deliverables to ensure value for money.
Evaluate campaign effectiveness and recommend improvements based on performance and cost analysis.
E. Sales & Business Coordination
Work closely with the Sales team to identify marketing requirements and develop campaigns that support vehicle sales targets.
Coordinate field marketing activities, dealer promotions, product demonstrations, and customer engagement initiatives.
Support lead generation and customer acquisition through targeted promotional activities.
Collect market feedback from Sales and dealer teams to improve marketing strategies and promotional effectiveness.
F. Reporting & Performance Monitoring
Analyze ATL and BTL campaign performance and prepare periodic marketing reports for Management.
Track campaign reach, impressions, event participation, leads generated, campaign expenditure, and ROI, as applicable.
Maintain records of marketing activities, vendor performance, budgets, and campaign outcomes.
Provide recommendations to Management for improving campaign effectiveness, brand visibility, and marketing efficiency.
G. Team & Vendor Management
Lead and supervise the Marketing team to ensure timely execution of approved marketing plans.
Establish departmental objectives and individual KPIs aligned with the company's business goals.
Maintain strong working relationships with advertising agencies, media partners, event management companies, and marketing vendors.
Ensure timely delivery, quality standards, and compliance with approved marketing plans and budgets.
Job Other Benifits
- T/A,Provident fund,Mobile bill,Weekly 2 holidays,Performance bonus,Insurance,Profit share
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 3
- Attractive salary package as per company policy.
- Festival bonuses, provident fund, gratuity & other benefits.
- Friendly and professional working environment.