Experience
- 6 to 8 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), Wholesale, Food (Packaged)/Beverage, Electronic Equipment/Home Appliances, Group of Companies, Automobile, Toiletries
Education
Bachelor’s degree in Marketing; MBA in Marketing preferred.
Automotive marketing, product positioning and campaign planning.
Requirements
- 6 to 8 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), Wholesale, Food (Packaged)/Beverage, Electronic Equipment/Home Appliances, Group of Companies, Automobile, Toiletries
Skills Required
Responsibilities & Context
ACI Motors has recently launched its Passenger Car Business (GWM) and requires dedicated brand management to establish a strong market presence and competitive positioning. Therefore, a Sr./Brand Manager is required to develop and execute brand strategies, lead marketing campaigns, strengthen brand awareness, coordinate promotional activities, analyze market trends and competitor movements, and drive customer engagement to enhance brand equity, market penetration, and business growth.
Major responsibilities are:
Develop and execute brand strategies to strengthen GWM's market positioning and brand presence in Bangladesh.
Develop and implement annual marketing plans, promotional campaigns, and brand communication strategies.
Drive sales growth by identifying market opportunities, customer segments, and emerging business trends.
Conduct market research, competitor analysis, and customer insights to support strategic business decisions.
Manage product positioning, pricing strategies, product launches, and portfolio development.
Plan and execute integrated marketing campaigns across digital, social media, print, and other communication channels.
Collaborate with the sales team and dealer network to achieve business targets and enhance customer engagement.
Monitor brand performance, sales trends, marketing effectiveness, and key business KPIs.
Manage marketing budgets, agency relationships, and external stakeholders to ensure effective resource utilization.
Build strong customer relationships and ensure consistent brand experience across all customer touchpoints.
Job Other Benifits
- Provident fund,Medical allowance,Mobile bill,Performance bonus,Insurance,Profit share,Gratuity
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2