Asst. Manager (Brand & Marketing)

• Education: BBA/MBA in Marketing or a related business field from a reputed university.

• Experience: 3 to 5 years of proven experience as a Marketing Manager, Brand Executive, or a similar role (Experience in the Real Estate sector is a strong plus).

• Technical Skills:

 Proficiency in digital marketing tools, Facebook Ads Manager, Google Analytics, and SEO practices.

 Basic understanding of design workflows (Canva, Photoshop, Illustrator) to guide creative teams.

• Soft Skills:

 Exceptional communication and interpersonal skills (Fluent in English and Bengali).

 Strong analytical thinking, project management, and problem-solving abilities.

 Ability to work under pressure and meet tight project deadlines.

• Age At least 25 years

The Brand & Marketing Manager will be responsible for developing and executing strategic marketing plans to enhance brand awareness, drive lead generation, and strengthen the company's market presence. This role requires a blend of creative strategy, digital marketing expertise, and strong leadership to manage property campaigns from conception to execution.

1. Brand Strategy & Management

• Develop, implement, and manage the company’s brand identity, guidelines, and long-term marketing strategy.

• Maintain brand consistency across all communication channels, project sites, and corporate materials.

• Conduct market research to analyze competitor trends, customer insights, and market demographics.

2. Campaign & Campaign Management

• Plan and execute 360-degree marketing campaigns (ATL, BTL, and Digital) for new and ongoing real estate/corporate projects.

• Collaborate with the Sales department to align marketing strategies with sales targets and customer acquisition goals.

• Organize and manage corporate events, property fairs, press conferences, and customer engagement activities.

3. Digital & Content Marketing

• Oversee the company's digital footprint, including the official website, social media handles (Facebook, LinkedIn, YouTube, Instagram), and email marketing.

• Supervise the creation of high-quality marketing collateral, including brochures, banners, promotional videos, and static graphical designs.

• Analyze and report on the performance of digital advertising campaigns (ROI, Lead Generation, and Conversion Rates).

4. Public Relations (PR) & Media Management

• Build and maintain relationships with media agencies, advertising vendors, print media, and digital influencers.

• Draft press releases, corporate announcements, and promotional content for public distribution.

5. Team Leadership & Budgeting

• Lead, mentor, and collaborate with the internal creative team (graphic designers, content writers) and external agencies.

• Prepare and manage the annual marketing budget efficiently to maximize return on investment (ROI).

• Competitive salary package.

• Festival bonuses.

• A dynamic, collaborative, and professional working environment with immense career growth opportunities.