Experience
- 5 to 10 years
- The applicants should have experience in the following business area(s): Real Estate
Education
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BSc) in Computer Science
Requirements
- 5 to 10 years
- The applicants should have experience in the following business area(s): Real Estate
Skills Required
Additional Requirements
- Age 40 to 45 years
- Only Male
Responsibilities & Context
We are seeking a highly analytical and creative Digital Marketing Executive for the Real Estate sector in Bangladesh. The ideal candidate will lead digital lead generation initiatives, analyze lead quality, develop data-driven marketing strategies, strengthen brand positioning, and execute niche-targeted campaigns.
Key Responsibilities
Lead Generation & Performance Marketing
Develop and execute lead generation campaigns across Facebook, Google, YouTube, LinkedIn, and property portals.
Optimize paid campaigns to achieve cost-effective CPL (Cost per Lead).
Design landing pages and funnel strategies to improve conversion rates.
Manage retargeting and remarketing strategies.
Lead Quality Analysis
Evaluate and categorize leads (Hot/Warm/Cold).
Work closely with sales team to measure lead conversion ratio.
Track campaign performance and identify high-converting channels.
Reduce fake/low-intent leads through better targeting and filtering.
Marketing Strategy Development
Develop quarterly and annual digital marketing strategies.
Present marketing plans, budgets, and ROI analysis to management.
Plan project-based campaigns (Apartment launch, Plot sales, Commercial space marketing).
Implement data-driven decision-making.
Job Other Benifits
- Festival Bonus: 2