Additional Requirements
- Age 28 to 50 years
Responsibilities & Context
LifePlus Bangladesh Ltd. is looking for a skilled and results-driven professional with strong expertise in SEO, digital marketing, and paid advertising across Google, TikTok, and Facebook to strengthen online visibility, generate quality leads, and drive business growth.
Job Responsibilities
Develop and implement SEO strategies to improve Google search rankings, organic traffic, and website visibility.
Manage on-page SEO, off-page SEO, technical SEO, keyword research, and competitor analysis.
Plan, execute, and optimize paid advertising campaigns on Google Ads, Facebook Ads, and TikTok Ads.
Develop data-driven digital marketing strategies to generate leads, increase conversions, and maximize return on advertising spend (ROAS).
Monitor and optimize advertising budgets, audience targeting, campaign performance, and conversion rates.
Track website traffic, keyword rankings, and campaign performance using Google Analytics 4 (GA4), Google Search Console, and relevant marketing tools.
Develop and implement digital marketing campaigns to increase brand awareness, customer engagement, and business growth.
Conduct A/B testing of ad creatives, copy, audiences, and landing pages to improve campaign results.
Prepare regular performance reports with actionable insights and recommendations.
Required Expertise
Strong practical expertise in SEO and Google Search Optimization.
Hands-on experience with Google Ads, including Search and Display campaigns.
Proven expertise in Facebook and Instagram Ads through Meta Ads Manager.
Practical experience in TikTok Ads and paid campaign management.
Strong understanding of keyword research, audience targeting, lead generation, conversion tracking, and campaign analytics.
Ability to analyze campaign data and optimize marketing performance based on results.